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All Journal Sinergi International Journal of Economics Multifinance Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Algunadi, Muhammad
Unknown Affiliation
Economics, Econometrics & Finance Other

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Are Digital Marketing Trends and Challenges Aligned with SDGs?: A Review of Indonesian SMEs Ekaputra, Adriansyah; Sari, Ratna Deli; Yuniarsih, Yuyun; Algunadi, Muhammad
Sinergi International Journal of Economics Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/economics.v2i2.242

Abstract

This paper provides a comprehensive literature review to explore the prevailing trends and obstacles in digital marketing for Indonesian Small and Medium Enterprises (SMEs) with respect to the Sustainable Development Goals (SDGs). This study employs a literature review method to identify the current trends and challenges in digital marketing for Small and Medium Enterprises (SMEs) in Indonesia and how these align with the Sustainable Development Goals (SDGs). The research approach used is descriptive qualitative. This study aims to fill the gap in existing research by providing a comprehensive analysis of the alignment of digital marketing practices with the SDGs among Indonesian SMEs. It examines how digital marketing strategies can aid in fulfilling the SDGs, focusing on aspects such as economic growth, innovation, and sustainable consumption. By meticulously analyzing existing literature, the study identifies prominent digital marketing trends, significant challenges encountered by Indonesian SMEs, and insights on how digital marketing can foster sustainable development. The results are intended to offer valuable insights for policymakers, practitioners, and academics in the realm of digital business.
Analisis Tata Kelola Kelembagaan Ekonomi Desa (Studi Pada Usaha Mikro di Desa Banjarsari) Putri, Kinanti Prianggara; Septia, Resti; Algunadi, Muhammad; Maulana, Piki
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4698

Abstract

This study aims to examine the management of village economic institutions in supporting the development of micro-enterprises in Banjarsari Village. Village economic institutions play a crucial role in creating an ecosystem that supports the growth of micro-enterprises through various aspects, such as policies, access to capital, mentoring, and strengthening market networks. The research method used is a case study with a qualitative approach, which includes interviews, observations, and document analysis of micro-enterprise actors and relevant village officials. The findings reveal that the management of institutions in Banjarsari Village faces several challenges, such as a lack of coordination between related institutions, limited access to information for micro-enterprise actors, and a lack of ongoing training programs. Nevertheless, there is great potential to strengthen village institutions through optimizing the role of the Village-Owned Enterprise (BUMDes), enhancing human resource capacity, and collaborating with external parties. This study recommends improvements in institutional management to be more inclusive and transparent, aiming to increase the role of micro-enterprises in the village economy and ensure long-term sustainability and community welfare.
ANALYSIS OF THE IMPACT OF ERP IMPLEMENTATION ON PROCESS OPTIMIZATION GLOBAL MARKETING AND SALES AT PT SINKONA INDONESIA LESTARI Hersusetiyati, Hersusetiyati; Nugraha, Rian Nanda; Algunadi, Muhammad; Susanto, Bambang
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.449

Abstract

This research aims to analyze the implementation of the Enterprise Resource Planning (ERP) system at PT Sinkona Indonesia Lestari in the Marketing and International Sales unit. The implementation of ERP is expected to improve operational efficiency and provide better services to consumers, ultimately generating added value and maximizing benefits for all company stakeholders. This study employed a qualitative research method with an interactive qualitative approach. Data were collected through interviews, observations, and documentation studies. The results indicate that the ERP system implementation at PT Sinkona Indonesia Lestari has been running well. The ERP system helps in completing tasks, improving information quality, unifying the company's units, and optimizing operational performance. These findings are supported by interview data from key informants regarding ERP implementation, success factors, and employee adaptation to the ERP system. In conclusion, the implementation of ERP positively impacts the effectiveness and efficiency of the marketing and international sales unit's operations.
Co-Authors Adriansyah Ekaputra Bambang Susanto Hersusetiyati, Hersusetiyati Maulana, Piki Nugraha, Rian Nanda Putri, Kinanti Prianggara Ratna Deli Sari Septia, Resti Yuyun Yuniarsih