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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis
Halim, Peter
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Social Sciences

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Pengaruh Costumer Experience Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Burger Bangor Tanjung Tabalong Farhani, Ahmad; Halim, Peter; Febriyanti, Dita
Jurnal PubBis Vol 9 No 2 (2025)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v9i2.1257

Abstract

This research is driven by the need to identify factors influencing consumer purchase decisions, particularly within the fast-food business sector. The increasing intensity of competition in this industry necessitates that businesses provide positive customer experiences and maintain product quality to foster loyalty and attract consumer interest. This study aims to analyze the influence of customer experience and product quality on purchase decisions for Burger Bangor Tanjung Tabalong products. Employing a quantitative approach, the research utilizes a survey method involving 96 respondents as the sample. Data were collected through questionnaires comprising three variables: customer experience, product quality, and purchase decisions. Testing was conducted using multiple regression analysis to determine the influence of the two independent variables on purchase decisions, along with validity and reliability tests to ensure the robustness of the research instruments. The findings indicate that both customer experience and product quality significantly influence purchase decisions for Burger Bangor Tanjung Tabalong products. The implications of this study highlight the importance for companies to focus on enhancing customer experience and maintaining product quality to meet consumer expectations. This research offers practical contributions for fast-food outlet managers to formulate marketing strategies that improve both aspects, ultimately increasing customer loyalty and sales.
Implications of Integrated Administrative Services (PATEN) Policy on Accountability and Public Satisfaction Noor, Arifin; Hayati, Rahmi; Halim, Peter; Wibowo, Wahyu
Jurnal PubBis Vol 10 No 1 (2026)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v10i1.1555

Abstract

The implementation of the Integrated Administrative Services at the Sub-District Level (PATEN) represents a paradigmatic transformation in the delivery of public services oriented towards enhancing accountability and public satisfaction. This study analyses the implications of the PATEN policy on strengthening public service accountability mechanisms and its impact on the level of satisfaction among service users. The research methodology uses a qualitative approach with a literature study technique that analyses academic literature from the period 2021-2025. The results show that the implementation of PATEN contributes significantly to strengthening accountability through procedural transparency, service standardisation, and an integrated monitoring system. The impact on public satisfaction is manifested in increased service accessibility, responsiveness of officials, and elimination of bureaucratic complexity. Determinants of success include human resource capacity, technological infrastructure, leadership commitment, and contextual adaptability. Implementation challenges include resource constraints, resistance to change, and the digital divide. The study concludes that PATEN has strategic potential in realising good governance through quality and responsive public services.
Co-Authors Ahmad Farhani febriyanti, dita Hayati, Rahmi Noor, Arifin Wahyu Wibowo