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All Journal Daya Saing : Jurnal Ilmu Manajemen Indo-Fintech Intellectuals: Journal of Economics and Business
Sari, Mona Nofita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS KONSEPTUAL PERMINTAAN DAN PENAWARAN DALAM EKONOMI MIKRO: SEBUAH STUDI LITERATUR Sari, Mona Nofita; Wismayarni, Rina; Zefriyenni
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.4070

Abstract

Permintaan dan penawaran merupakan konsep inti dalam ekonomi mikro yang menjelaskan interaksi antara konsumen dan produsen di pasar. Studi literatur ini bertujuan untuk mengidentifikasi, menganalisis, dan mensintesis berbagai konsep, teori, dan temuan empiris terkait permintaan dan penawaran dari perspektif ekonomi konvensional, ekonomi Islam, serta pendekatan modern berbasis teknologi digital. Metode yang digunakan adalah studi literatur deskriptif-kualitatif dengan analisis tematik terhadap sumber data sekunder dari buku teks, jurnal ilmiah terindeks, dan laporan resmi selama kurun waktu 2014–2024. Hasil kajian menunjukkan bahwa meskipun prinsip dasar permintaan dan penawaran bersifat universal, terdapat perbedaan mendasar dalam orientasi dan nilai yang diusung oleh kedua pendekatan ekonomi tersebut. Kemajuan teknologi turut memperkaya model permintaan dan penawaran dengan alat analisis data dan algoritma cerdas, memungkinkan respons pasar yang lebih adaptif dan efisien. Studi ini juga menyoroti pentingnya kebijakan publik dalam menjaga keseimbangan pasar dan merespons dinamika ekonomi global. Temuan ini memberikan landasan konseptual yang komprehensif bagi akademisi, pembuat kebijakan, dan pelaku usaha dalam menghadapi tantangan dan peluang di pasar modern.
PERAN MEDIA SOSIAL DALAM KOMUNIKASI PUBLIK DI ERA DIGITAL: KAJIAN LITERATUR SISTEMATIS BERBASIS PRISMA Sari, Mona Nofita; Veri, Jhon
Jurnal Daya Saing Vol. 11 No. 3 (2025): Transformasi Manajemen, Kepemimpinan, dan Pemasaran Digital di Era Ekonomi Mod
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2403

Abstract

This study systematically examines the role of social media in public communication within the digital era using the PRISMA approach. Digital transformation has shifted the dominance of traditional media, creating a more interactive and participatory public sphere. The review formulates three key research questions: the effectiveness of social media compared to traditional media, the most effective platforms for public engagement, and changes in consumption patterns and civic participation. From 98 articles collected via Publish or Perish, 35 were selected, and 10 key studies were further analyzed using Covidence. Findings indicate that social media particularly WhatsApp, YouTube, TikTok, and Instagram demonstrates high effectiveness in disseminating information and fostering public engagement. However, this effectiveness is overshadowed by risks such as hoaxes, polarization, and emotionally driven information consumption. The shift from passive to active consumption shows that the public now participates in producing and distributing information in real time. Analysis using VOSviewer identified seven thematic clusters that reveal strong interconnections between social media, democracy, the public sphere, and civil society. The synthesis confirms that social media has replaced traditional forums as the modern public space, while also demanding higher digital literacy and reflective communication strategies to safeguard the quality of democracy and civic participation
Co-Authors Veri, Jhon Wismayarni, Rina Zefriyenni