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All Journal Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) International Journal of Economics, Education, Law and Social Sciences (IJEELSC)
Alya Fitria Sari
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Strategi Pengelolaan Keuangan Dan Manajemen Risiko Keuangan Terhadap Kondisi Keuangan Dalam Kehidupan Sehari-Hari Bagi Masyarakat Perum 2 Prambanan Kota Tangerang Ridha Raya Dinayah; Rohmah, Aulia Kaila; Alya Fitria Sari; Ela Nurlaela; Yanti Susanti
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 2 (2025): Oktober 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i2.637

Abstract

Abstract This study aims to analyze the influence of financial management strategies and financial risk management on the financial condition of housewives in daily life. A quantitative approach with a descriptive method was used, implemented through a financial literacy-based educational training involving 40 housewives as respondents. Data were collected using pre-test and post-test questionnaires, then analyzed using multiple linear regression tests, t-tests, F-tests, and the coefficient of determination with the assistance of IBM SPSS Statistics 25. The results show that financial risk management strategies (X2) have a significant influence on the financial condition (Y), both before and after the training. In contrast, financial management strategies (X1) do not show a statistically significant effect, although there was an increase in the average score. However, when tested simultaneously, the combination of strategies X1 and X2 has a positive and significant influence on the respondents' financial condition. These findings emphasize the importance of synergy between financial planning and risk mitigation in strengthening household financial resilience.
EDUCATIONAL CONTENT, INFORMATION QUALITY, AND BRAND AWARENESS: A STUDY OF INSTAGRAM USERS IN TANGERANG Alya Fitria Sari; Susanti, Yanti; Zahra Allya Dika; Eisya Sabilatul F.
International Journal of Economics, Education, Law and Social Sciences (IJEELSC) Vol. 2 No. 1 (2026): January
Publisher : PT. ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/yhp7mw59

Abstract

The development of digital technology has changed the pattern of communication in society, with Instagram now becoming the main platform for brands to build awareness through visual and informative content. This study aims to examine the influence of educational content and information quality on the level of brand awareness among Instagram users in Tangerang City. Using a quantitative approach with an explanatory survey method, this study involved a population of 300 Instagram users. The research sample consisted of 75 respondents determined using the Slovin formula with non-probability sampling techniques. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression. The results show that, partially, educational content has a positive and significant effect on brand awareness (t-count 3.223 > t-table 2.645). Similarly, information quality has a positive and significant effect (t-count 4.914 > t-table 2.645) and is the most dominant variable. Simultaneously, both variables had a significant effect with an F-value of 96.048 and contributed 72.7% to the variation in brand awareness. This study concluded that the combination of educational content and accurate information presentation is very effective in strengthening brand memory among social media users.
Co-Authors Eisya Sabilatul F. Ela Nurlaela Ridha Raya Dinayah Rohmah, Aulia Kaila Yanti Susanti Zahra Allya Dika