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All Journal Jurnal Penelitian Ilmu Ushuluddin Kartika: Jurnal Studi Keislaman
Mushodiq, M. Agus
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Religion Humanities Economics, Econometrics & Finance Education

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Peran Brand Image dan Kualitas Produk terhadap Switching Behavior Pengguna iPhone dalam Perspektif Islam Aminda, Laras Ayu; Ligery, Finny; Mushodiq, M. Agus; Setiawan, Agus
Kartika: Jurnal Studi Keislaman Vol. 5 No. 2 (2025): Kartika: Jurnal Studi Keislaman (Agustus)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i2.195

Abstract

This study aims to analyze the influence of brand image and product quality on the switching behavior of iPhone users, while incorporating Islamic values as an ethical framework in consumer behavior. The research background is based on the increasing dynamics of brand switching among younger generations, particularly in the highly competitive smartphone industry. The study employed a quantitative approach with data collected through non-participant observation and structured questionnaires, covering respondent demographics, brand image, product quality, and switching tendencies. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression to examine the relationships among variables. The findings reveal that brand image does not have a significant effect on switching behavior, while product quality emerges as the dominant factor influencing consumers’ decisions to remain loyal or switch to alternative brands. Simultaneously, brand image and product quality were found to exert a significant interactive effect on switching behavior, indicating their complementary roles in shaping consumer perceptions. From an Islamic perspective, the findings underscore that brand image and product quality should align with the principles of honesty, fairness, and compliance with halal–tayyib standards. The integration of functional and ethical aspects is thus essential not only for reducing switching behavior but also for fostering sustainable consumer loyalty.
Konsep Interaksi Sosial Asosiatif dalam Al-Qur’an (Studi Komparatif Tafsīr Al-Munīr Dan Tafsīr Al-Mīṣbaḥ): Studi Komparatif Tafsīr Al-Munīr dan Tafsīr Al-Mīṣbaḥ Andari, Tiwi; Mushodiq, M. Agus; Nur Amin, Muhammad
Jurnal Penelitian Ilmu Ushuluddin Vol. 6 No. 2 (2026): April
Publisher : Faculty of Ushuluddin UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpiu.55241

Abstract

This study examines the concept of associative social interaction in the Qur’an through a comparative analysis of the interpretations by Wahbah az-Zuhaili in Tafsīr Al-Munīr and M. Quraish Shihab in Tafsīr al-Miṣbāḥ, as well as examining its relevance to social interaction theory according to Ahmad Siddiq and Soerjono Soekanto. This study is motivated by the importance of understanding Qur’anic social values in fostering harmonious social relationships within today’s modern society. The method employed is qualitative research using a comparative exegesis approach. The results of the study indicate that the concept of associative social interaction in the Qur’an is reflected in the values of ta‘āwun (cooperation), ta‘āruf (getting to know one another), and social responsibility, as contained in the ijtimā‘iyyah verses. Both exegetes agree that social interaction must be grounded in goodness and piety. The difference lies in the fact that Wahbah Az-Zuhaili places greater emphasis on rules and legal consequences, whereas M. Quraish Shihab emphasizes humanistic values and their application in contemporary life. Furthermore, this concept has strong relevance to the thought of Ahmad Siddiq through his Trilogy of Ukhuwwah as well as Soerjono Soekanto’s theory of associative social interaction. Thus, the social values in the Qur’an can be applied in daily life to build a society that is peaceful, harmonious, and mutually respectful.
Co-Authors Aminda, Laras Ayu Andari, Tiwi Ligery, Finny Nur Amin, Muhammad