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All Journal Journal of Economics, Bussiness and Management Issues Manajemen : Jurnal Ekonomi
Paludi , Salman
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Kualitas Pelayanan dan Persepsi Harga terhadap Keputusan Pembelian di Kowok Coffee Ardita , Pioka; Paludi , Salman
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 4 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i4.730

Abstract

The purpose of this study was to determine how Kowok Coffee customers' perceptions of product quality, service quality, and price perception influence their purchasing decisions. With a total of 100 respondents, the population and sample in this study were all Kowok Coffee customers. The sampling method used was accidental sampling. Data collection was carried out accidentally using a questionnaire that had been tested for validity and reliability. Using SPSS software version 26, multiple linear regression analysis was used as a quantitative analysis tool. The results showed that product quality had a positive and significant effect on purchasing decisions, service quality had a positive and significant effect on purchasing decisions, and price perception had no significant effect on purchasing decisions. Simultaneously, product quality, service quality, and price perception had a positive and significant effect on purchasing decisions at Kowok Coffee. These results highlight the important role of product quality, service quality, and price perception in purchasing decisions. Therefore, it is important for management to maintain and improve these three aspects to maintain competitiveness and purchasing decisions. It is explained that management must consider aspects of product quality, service quality, and price perception because they can be an important part of purchasing decisions. This understanding is crucial for businesses in developing integrated and impactful marketing strategies to increase competitiveness in the market.
Pengaruh Kualitas Produk,Persepsi Harga dan Citra Merek terhadap Keputusan Pembelian di Flash Coffee Indonesia Larosa, Setiawan; Paludi , Salman
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/vga6r922

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh kualitas produk, persepsi harga, dan citra merek terhadap keputusan pembelian konsumen di Flash Coffee Green Terrace. Dalam penelitian ini, populasi yang dijadikan objek adalah para pengunjung Flash Coffee Green Terrace. Proses analisis dilakukan dengan menerapkan uji asumsi klasik dan regresi linier berganda menggunakan bantuan perangkat lunak SPSS versi 24.  Dari 100 sample yang di ambil secara accidental sampling menunjukkan bahwa kualitas produk memiliki pengaruh secara parsial terhadap keputusan pembelian. Demikian pula, persepsi harga dan citra merek masing-masing menunjukkan pengaruh parsial yang signifikan terhadap keputusan pembelian. Secara bersama-sama, ketiga variabel tersebut kualitas produk, persepsi harga, dan citra merek terbukti memberikan pengaruh yang signifikan terhadap keputusan pembelian konsumen di lokasi penelitian.
Co-Authors Ardita , Pioka Larosa, Setiawan