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All Journal Gorga : Jurnal Seni Rupa Jurnal Bisnis dan Akuntansi
Zukhrufa, Azka
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Arts Economics, Econometrics & Finance Education

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Exploring Java-China Fusion in Interior Design of Beauty Spa and Wellness Senopati Zukhrufa, Azka; Pane, Sri Fariyanti; Mutiara, Maitri Widya
Gorga : Jurnal Seni Rupa Vol. 13 No. 2 (2024): Gorga : Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

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Abstract

The 2019 Savvy Sleeper study pinpoints Jakarta as a global center grappling with remarkably elevated stress levels, stemming from urban congestion, economic uncertainties, and socio-political challenges. A Regus survey underscores a substantial 64? Surge in stress levels in Indonesia, posing significant risks to both  physical and mental health. In response, urban residents increasingly turn to healing activities, with spas emerging as vital contributors. Prasetyo et al.’s (2022) research emphasizes the favorable impact of spa experiences on stress reduction and overall well-being, stressing the need for thoughtfully designed spa facilities. The efficacy of spa experiences pivots on interior design, shaping ambiance and elevating relaxation. Recent studies underscore the importance of infusing elements of nature and cultural aesthetics into spa design to create a serene atmosphere. The fusion of Javanese and Chinese design elements, denoted as "Java-China design," presents a captivating aesthetic embraced in modern luxury interior design, embodying cultural exchange and synthesis. This essay probes the intricate interplay between Javanese and Chinese design elements in interior design, emphasizing themes of tradition, innovation, cultural identity, and globalization. Drawing inspiration from Rosemary Killmer's approach, the methodology for shaping the Java-China Fusion interior design at Yu Rirakkusu Beauty Spa ensures a thorough and effective design strategy. Dubbed Omah TuiNa, this design seamlessly melds Javanese elements with modern luxury aesthetics, promising guests a rejuvenating experience that extends beyond mere architectural confines. Positioned as a scholarly discourse, Omah TuiNa delves into the convergence of cultural narratives and the enduring quest for wellness, aiming to provide guests with a retreat-like experience within the urban landscape.
SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI Buana, Salsabilla Ayundha Martsha; Leow, Janice Atalie; Marvinson, Gerry; Zukhrufa, Azka; Keni, Keni
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2208

Abstract

E-commerce has profoundly altered the shopping behaviors of consumers in Indonesia. Additionally, fintech companies have introduced "paylater" services, revolutionizing the payment process for online purchases. Paylater operates on a Buy Now Pay Later (BNPL) system, allowing consumers to make purchases and defer payment. This innovation enhances the ease and security of online shopping, enticing users with enticing sales promotions. A survey targeting e-commerce users in Indonesia was conducted and subsequently analyzed using structural equation modeling (SEM - PLS). Employing a quantitative descriptive approach with a cross-sectional design, data was collected offline over 14 days in DKI Jakarta, Indonesia, yielding a final dataset from 122 respondents out of 210 obtained. Research outcomes revealed that sales promotion, subjective norms, and e-commerce live streaming features significantly influence impulsive buying behavior among consumers. The use of paylater services moderates this relationship, indicating that frequent paylater users tend to exhibit more impulsivity in their purchasing patterns. Despite the convenience offered by paylater services, there are associated risks such as debt accumulation and financial mismanagement. The findings of this research can serve as an educational tool for potential paylater users, encouraging responsible use and financial management. This research substantially contributes to the growth of fintech companies and micro, small, and medium-sized enterprises (MSMEs), ultimately fostering economic development and providing a reference for future researchers exploring similar topics.
Co-Authors Buana, Salsabilla Ayundha Martsha Keni Keni Leow, Janice Atalie Marvinson, Gerry Mutiara, Maitri Widya Pane, Sri Fariyanti