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PROMOSI WORD OF MOUTH DAPAT MENINGKATKAN MINAT DAN PENDAPATAN BANK (STUDI PEMBIAYAAN AKAD MUDHARABAH DI BPRS BHAKTI SUMEKAR KANTOR CABANG PAMEKASAN) Wahyuningsih, Sri; Bari , Abdul
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 3 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i3.1204

Abstract

This study aims to analyze the influence of Word of Mouth on Customer Interest in using products or services. Word of Mouth has emerged as one of the most effective promotional strategies due to its strong impact through personal experiences and recommendations. The research applies a quantitative approach using simple linear regression analysis. The population in this study consists of customers who have received product information through Word of Mouth, with purposive sampling techniques. Data were collected through questionnaires and analyzed using the latest version of SPSS software. The regression test results indicate that the Word of Mouth variable has a positive and significant effect on Customer Interest, as evidenced by a t-count of 8.284 > t-table of 1.677 and a significance value of 0.000 < 0.05. This suggests that the higher the intensity of Word of Mouth, the greater the customer’s interest in the offered product. The conclusion of this study shows that Word of Mouth is an effective strategy in influencing potential customers’ decisions. Therefore, businesses must manage word-of-mouth communication effectively by providing satisfying services, creating positive experiences, and involving customers as brand ambassadors. This research is expected to serve as a reference in designing marketing strategies based on relationships and consumer trust.
Implikasi Hukum Pembebasan Narapidana Koruptor dalam Kondisi Penyebaran Covid 19 Perspektif Sosiologi Hukum Mohammad, Mohammad; Sari , Insana Meliya DCA; Hidayat , Nur; Bari , Abdul
Al-Jinayah : Jurnal Hukum Pidana Islam Vol. 7 No. 2 (2021): Desember 2021
Publisher : Islamic Criminal Law Study Program, Faculty of Sharia and Law, Sunan Ampel State Islamic University Surabaya, Surabaya, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/aj.2021.7.2.303-335

Abstract

Sociologically, the corruptor's behaviour is against the function of law. Law as social control, dictates people's lives in juridical aspect. As a means of social control, the law determines ideal and deviant behaviour and stipulates legal sanctions against the deviant. This paper refers to normative legal research by conducting studies on legislation and legal theory related to existing problems. Furthermore, the study results showed that releasing prisoners to prevent the transmission of COVID-19 was not the right solution and was only temporary because the main problem was not over capacity in prisons and detention centres but instead government policies that prioritized continuous prison sentences. It encourages over-capacity even when there is a COVID-19 pandemic or not. In addition, releasing prisoners also has several impacts, such as the vulnerability of prisoners to COVID-19 in the community, the difficulty in finding a living, the increased crime rate, and so on. In short, releasing prisoners to reduce the spread of COVID-19 amid crowded prisons is a temporary solution.