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All Journal Edukasi Kultura Jurnal Ilmiah Wahana Pendidikan
Kasvita, Anzza Fellda
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pandangan Dunia Pengarang dalam Cerpen Mencuri Kisah Dari Pembaringan Karya Sarwo M. Djantur Dengan pendekatan Strukturalisme Genetik Kasvita, Anzza Fellda; Wuriyani, Elly Prihasti
CULTURAL EDUCATION JOURNAL OF LITERATURE AND CULTURE Vol 9 No 1 (2022): jurnal EDUKASI KULTURA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/edukasi kultura.v9i1.34670

Abstract

Penelitian ini bertujuan untuk: (1) mengetahui pandangan dunia pengarang dalam kumpulan cerpenya,(2) mengetahui latar belakang sejarah atau peristiwa sosial masyarakat Bojonegoro yang mengondisikan terciptakanya kumpulan cerpen tersebut. Penelitian ini menggunakan metode deskriptif kualitatif dengan struktur pendekatan strukturalisme genetik. Teknik analisis data yang digunakan mengacu pada teori strukturalisme genetik. Hasil penelitian bahwa struktur dalam kumpulan cerpen mencuri kisah dari pembaringan karya Sarwo M. Djantur dengan latar belakang pengarang dan peristiwa sosial atau masyarakat Bojonegoro serta berbagai daerah di indonesia. Berdasarkan hasil analisis pada data penelitian dapat disimpulkan bahwa secara umum, pandangan dunia pengarang dunia nasionalisme, humanisme, tradisionalisme, dan religius. Struktur sosial masyarakat bojonegoro atau pun indonesia yang digambarkan pengarang dalam karyanya.
Analisis Wacana Kritis Norman Fairclough Dalam Iklan Teh Pucuk Harum Kasvita, Anzza Fellda; Dalimunthe, Syairal Fahmi; Lubis, Malan
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 5.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Critical discourse analysis is an interdisciplinary approach that examines the relationship between language, text, and social context. Advertisements can be used to convey information, influence audiences, and promote products and services. This research is explained using Critical Discourse Analysis (CDA) which uses Norman Fairclough's theory that views discourse/text (advertising) as consisting of text, discourse practices, and sociocultural practices. The research method used is qualitative. The purpose of this research is to find the ideology and goals to be conveyed by the advertiser through the language used. Norman Fairclough divides discourse analysis into three dimensions: text analysis, discussion practices, and sociocultural practices. In his model, the text is explained by looking at the structure of the text, such as understanding, sentences, and semantics. In addition, Fairclough's model analysis also pays attention to cohesiveness and coherence, namely the way words or sentences connect with each other to form meaning. Based on this research, it can be seen that the Pucuk Harum tea advertisement uses intelligent language and narrative to spread that the Pucuk Harum tea advertisement uses language understood by the community to spread certain ideologies and goals to the audience. Through a mature production strategy, the Pucuk Harum tea advertisement successfully conveys promotional messages effectively
Co-Authors Dalimunthe, Syairal Fahmi Elly Prihasti W