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PENGARUH KUALITAS LAYANAN LAUNDRY TERHADAP KEPUASAN TAMU DI PUNCAK RAYA HOTEL & CONVENTION BOGOR Kevin Stefanus Thenniady; Diah Renata Anggraeni
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.993

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh kualitas layanan laundry terhadap kepuasan tamu di Puncak Raya Hotel & Convention Bogor. Dalam industri perhotelan yang semakin kompetitif, menjadi salah satu faktor penting dalam menciptakan pengalaman positif bagi tamu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah berkunjung ke Puncak Raya Hotel & Convention Bogor. Data dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS versi 29. Hasil penelitian menunjukkan bahwa kualitas layanan laundry memiliki pengaruh yang signifikan terhadap kepuasan tamu, dengan nilai signifikansi sebesar 0,001 (p < 0,05) dan nilai t hitung 15,497 > t tabel 1,66. Persamaan regresi Y = 2,102 + 0,376X menunjukkan bahwa peningkatan kualitas layanan laundry berkontribusi pada peningkatan kepuasan tamu. Kesimpulannya, kualitas layanan laundry memainkan peran penting dalam menciptakan kepuasan tamu dan dapat meningkatkan loyalitas tamu. Temuan ini diharapkan menjadi acuan bagi hotel yang memiliki layanan laundry dan pengusahan laundry dapat mengembangkan strategi pelayanan berbasis pengalaman pelanggan.
PENGARUH KUALITAS LAYANAN LAUNDRY TERHADAP KEPUASAN TAMU DI PUNCAK RAYA HOTEL & CONVENTION BOGOR Kevin Stefanus Thenniady; Diah Renata Anggraeni
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.993

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana pengaruh kualitas layanan laundry terhadap kepuasan tamu di Puncak Raya Hotel & Convention Bogor. Dalam industri perhotelan yang semakin kompetitif, menjadi salah satu faktor penting dalam menciptakan pengalaman positif bagi tamu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah berkunjung ke Puncak Raya Hotel & Convention Bogor. Data dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS versi 29. Hasil penelitian menunjukkan bahwa kualitas layanan laundry memiliki pengaruh yang signifikan terhadap kepuasan tamu, dengan nilai signifikansi sebesar 0,001 (p < 0,05) dan nilai t hitung 15,497 > t tabel 1,66. Persamaan regresi Y = 2,102 + 0,376X menunjukkan bahwa peningkatan kualitas layanan laundry berkontribusi pada peningkatan kepuasan tamu. Kesimpulannya, kualitas layanan laundry memainkan peran penting dalam menciptakan kepuasan tamu dan dapat meningkatkan loyalitas tamu. Temuan ini diharapkan menjadi acuan bagi hotel yang memiliki layanan laundry dan pengusahan laundry dapat mengembangkan strategi pelayanan berbasis pengalaman pelanggan.
Pengaruh Kinerja Housekeeping Attendant terhadap Kepuasan Tamu di Swiss-Belinn Manyar SURABAYA Achmad Maulana; Diah Renata Anggraeni
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6280

Abstract

The Influence of Housekeeping Performance on Guest Satisfaction in the Housekeeping Department at Swiss-Belinn Manyar Surabaya. Supervised and supervised by Ibu. Diah Renata Anggraeni S.Tr. Par., M.M. The hotel industry is a service sector that relies heavily on service quality to create guest satisfaction. In hotel operations, the Housekeeping Department plays a crucial role in maintaining the cleanliness, comfort, and completeness of guest rooms. One key element in this department is the Swiss-Belinn Manyar Surabaya Housekeeping Attendant, who is directly responsible for maintaining and preparing rooms to ensure they are habiTabel according to hotel standards. This study aims to investigate the influence of housekeeping attendant performance on guest satisfaction in the Housekeeping Department at Swiss-BelInn Manyar Surabaya. Because this study aims to measure the influence between variables (X on Y), a quantitative approach is most appropriate. Data were collected through questionnaires and analyzed statistically using linear regression or correlation. The data analysis used in this study consisted of simple linear regression analysis using SPSS and Microsoft Excel with 100 respondents. The results of this study conclude that housekeeping attendant performance influences guest loyalty. This is evidenced by the significance probability score of Sig. = 0.000. The results show that the significance is less than 0.05 (Sig. <0.05), while the coefficient of influence of variable X on variable Y is 0.985, indicating a fairly strong relationship between housekeeping attendant performance and guest satisfaction in the housekeeping department, as the R value is less than 1.
Melemahnya Citra Merek Global Akibat Fenomena Cancel Culture: Studi pada Starbucks di Rest Area Bogor Diah Renata Anggraeni; Dina Mayasari Soeswoyo; Anastasya Cecillia De Venus
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.7709

Abstract

The phenomenon of cancel culture, which has rapidly evolved through social media, has significantly reshaped global consumer behavior, including within the food and beverage industry integrated into the tourism sector. In the context of international social and political conflicts, consumers no longer base their decisions solely on product quality and brand reputation, but also consider moral values, corporate ethics, and digitally constructed public perceptions. This study aims to analyze the influence of brand image on consumer purchase decisions at Starbucks located in the KM45 Ciawi Rest Area following the emergence of global boycott issues. A quantitative approach was employed using a survey method involving 150 respondents selected through accidental sampling. Data were collected through a modified four-point Likert-scale questionnaire and analyzed using validity testing, reliability testing, classical assumption tests, and simple linear regression with SPSS version 26. The findings indicate that brand image has a positive and statistically significant effect on purchase decisions. However, the results also reveal that within the context of cancel culture, the influence of global brand image, while present, is no longer a dominant determinant of consumer purchase decisions in tourism-related areas. The study highlights the importance of adaptive, socially responsive, and value-based branding strategies to ensure the sustainability of food and beverage businesses within the tourism industry.