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All Journal Jurnal Terapan Ekonomi dan Bisnis (JTEB) Journal of Social Comunity Services
Ramadhani, Nur Rochma
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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TRANSFORMING MSMES TO A DIGITAL ECONOMY: BANK MANDIRI'S ROLE THROUGH QRIS AS A FINANCIAL INCLUSION INSTRUMENT IN KETIMANG VILLAGE Paduppai, Andi Mardiana; Ningrum, Titin Sekarjati; Ramadhani, Nur Rochma; Kurniawa, Danang Dwi
Journal of Social Comunity Services Vol. 3 No. 1 (2026): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v3i1.398

Abstract

Objective:  This study examines the contribution of QRIS to the digital transformation of MSMEs in Ketimang Village through collaboration with Bank Mandiri and the support of the KKN program. Method: A descriptive qualitative method was employed using observation, interviews, documentation, and questionnaires. Results: The findings indicate that QRIS positively impacts transaction efficiency (4.55), financial transparency (4.46), and digital market expansion (4.34). Bank Mandiri plays a vital role in strengthening MSME competitiveness (4.48), while the KKN program effectively enhances digital literacy and provides technical assistance (4.51). Product innovation is also considered important, with a score of 4.45. Challenges remain in terms of limited capital (4.07) and insufficient digital literacy (4.45). The highest-rated aspect is stakeholder synergy (4.70), highlighting that multiparty collaboration is fundamental for establishing an inclusive and sustainable MSME ecosystem. Novelty: The digital transformation of MSMEs through QRIS can be optimized through continuous improvements in digital literacy, better access to financing, and sustained collaborative support among stakeholders.
ANALISIS EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PROMOSI RSUD SIDOARJO BARAT DENGAN EPIC MODEL Ramadhani, Nur Rochma; Pebrianggara, Alshaf
Jurnal Terapan Ekonomi dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v6i1.13322

Abstract

The use of social media as a communication and promotion tool for health services has become increasingly important in the digital era. West Sidoarjo Hospital utilizes Instagram to deliver information related to health services, health education, and various hospital activities to the public. Nevertheless, an evaluation of promotional effectiveness is required to ensure that the messages conveyed are well received by the audience. This community service activity aims to evaluate the effectiveness of Instagram promotion at West Sidoarjo Hospital using the EPIC Model, which includes the dimensions of Empathy, Persuasion, Impact, and Communication. The activity employed a quantitative approach through a survey method. Data were collected by distributing questionnaires to 100 followers of the hospital’s Instagram account who met the respondent criteria. The collected data were analyzed using descriptive statistics and multiple linear regression. The results indicate that Instagram promotion at West Sidoarjo Hospital is generally effective. The Communication and Persuasion dimensions contribute     most significantly to promotional effectiveness, while Empathy and Impact function as supporting dimensions. These findings are expected to serve as evaluation material for improving the hospital’s digital communication strategy in accordance with community needs.   Keywords : EPIC Model; the effectiveness of promotions; Instagram; hospitals; Community service
Co-Authors Alshaf Pebrianggara Kurniawa, Danang Dwi Ningrum, Titin Sekarjati Paduppai, Andi Mardiana