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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
Maulida, Maisya Salsa
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Factors Affecting the Entrepreneurial Interest of Gemah Ripah Milk Cooperative Members in Sukabumi Sayekti, Ayutyas; Maulida, Maisya Salsa; Hernowo, Jarwadi Budi; Adji, Riyanto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.158-166

Abstract

Low milk prices, the risk of returning milk for every member who does not meet the cooperative standard and cooperative members have little business are problems that occur at KPUD Gemah Ripah milk storage cooperative. This study aims to find out the indicators that affect each variable and identify the influence of variables of entrepreneurial spirit, motivation, capital, technical guidance, and marketing on entrepreneurial interest. The methods used in this study were multiple linear regression analysis and financial analysis with a sample of 109 people. The results of this study are indicators that affect the variables of the entrepreneurial traits such as being task oriented and result-oriented. The results of the study show that entrepreneurial spirit, motivation, capital, technical guidance and marketing have a positive and significant effect on the interest in entrepreneurship in members of the Gemah Ripah Cooperative partially or simultaneously. It is necessary to encourage in the form of training so that members of the Gemah Ripah KPUD have an interest in entrepreneurship
Co-Authors JARWADI BUDI HERNOWO Riyanto Adji sayekti, ayutyas