Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal Journal of Digital Business and Global Economy
Alfin Nurfadhilah Ramli
Unknown Affiliation
Economics, Econometrics & Finance

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Analysis of Service, Trust, Security Impact on Satisfaction and Behavior in Shopee Ahmad Jidan Abrar; Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.5

Abstract

The purpose of this study is to look into how security, trust, and service quality affect customer behavior on the Shopee e-commerce platform. E-commerce has grown significantly in the last several years, making the market more competitive. In this regard, it is critical for online retailers such as Shopee to comprehend the elements that influence consumer happiness and purchase behavior. Shopee users are surveyed in order to gather data for this study. This study uses statistical methods, such as regression analysis, to examine the connections between consumer behavior and elements like security, trust, and service quality. It is anticipated that the results would give Shopee and other e-commerce companies insightful information to enhance their offerings. This research intends to assist businesses develop more effective tactics to improve customer satisfaction, create trust, and promote online shopping security by analyzing the primary determinants of consumer behavior and satisfaction on Shopee's platform. Additionally, the study's findings can be a useful guide for upcoming e-commerce and digital marketing studies. This study advances our knowledge of the variables influencing customer behavior in light of the ongoing development of digital commerce. E-commerce sites like Shopee can use these data to sustain their growth and competitiveness in a business environment that is becoming more and more dynamic.
Content Marketing Analysis in Increasing Customer Engagement and Purchase Decisions on Merchant Promotions at BNI Experience Website Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst; Meta Bara Berutu, S.E., M.M
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.06

Abstract

This study aims to analyze the influence of content marketing on customer engagement and purchase decisions regarding promo merchants featured on the BNI Experience website. The research employs a mixed-method approach using methodological triangulation to obtain a more comprehensive understanding of the studied phenomenon. Quantitative data were collected from 250 respondents selected through purposive sampling based on specific criteria, while qualitative data were obtained through in-depth interviews with two key informants from BNI who are directly involved in content strategy management. The quantitative analysis, using Structural Equation Modeling (SEM) with Partial Least Square (PLS), indicates that content marketing has a positive and significant effect on both customer engagement and purchase decisions. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between content marketing and purchase decisions. The qualitative analysis, through thematic interpretation, supports the quantitative findings by showing that content that is relevant, informative, easy to understand, easy to find, valuable, and consistent can build emotional engagement and drive customer purchase decisions. These findings suggest that an effective content marketing strategy not only strengthens customer relationships but also encourages conversion through more meaningful digital interactions. This research contributes to the development of digital marketing knowledge, particularly in the banking sector.
Co-Authors Ahmad Jidan Abrar Dr. Osly Usman, M.Bus Syst Meta Bara Berutu, S.E., M.M