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All Journal Narada : Jurnal Desain dan Seni International Journal of Management and Digital Business
Fachruroji, Addien
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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The Influence of Photo Quality and Web3 Brand Image on Collector Purchase Intention Mediated by Collector Utilities Information on NFT Loka Masa Kompas Fachruroji, Addien
International Journal of Management and Digital Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i2.781

Abstract

In recent years, Non-Fungible Tokens (NFTs) have become a topic of discussion in society. NFTs have formed a new culture in the ownership of digital assets. The trading volume has increased, accompanied by the emergence of many creators in the local scene. With the significant opportunities recorded in this industry, many creator communities want to participate in presenting works that can be enjoyed by many people. By studying the variables of Web3 Brand Image and Photo Quality mediated by Collector Utilities Information on the Purchase Intention of prospective collectors in an NFT project, most of these variables have an influence, but one of them does not although it's not significant.
STRATEGI REBRANDING WARTEG MENJADI MULTI OUTLET DAN MOBILE BISNIS (WARTEG KELILING) Chrishardiyan, Febri; Pane, Monika Sarananta; Pambudi, Ghanindo Rachmat; Fachruroji, Addien; Santoso, Sugeng
Narada : Jurnal Desain dan Seni Vol 9, No 1 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2022.v9.i1.010

Abstract

The transformation carried out in the warteg operating system (Warung Tegal) is one strategy in improving brand image and business mobility. The method used in this study is a case study using both a quantitative and qualitative approach. A data acquisition method using questionnaires and observations. The findings of this rebranding strategy have changed the brand image of warteg, which was originally a food that was easily displayed on traditional stalls, to stalls with better service standards, ordering options, general operation and quality. You can upgrade to. Permanent sales systems are also developed with mobile / mobile systems that use specially modified vehicles to move to crowded places and homes on a specific schedule and move beyond staying there. As the Warteg brand image grows, it is expected to help Warung tegal economists and users of the Waring brand increase sales in the competition in the culinary industry. The analytical tool used in this study was the logit model (Wald test), and the results of this study showed that the hypothetical results in the logit model reached 71.1% of the total.
Co-Authors Chrishardiyan, Febri Pambudi, Ghanindo Rachmat Pane, Monika Sarananta Sugeng Santoso