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All Journal Advances in Tourism Studies
Mulyawan, Firman Bramandhyta
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Social Sciences

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The Influence of Marketing Content to Motivate Tourists in Visiting The Lembar Selatan Area, West Lombok Mulyawan, Firman Bramandhyta; An, Mu De; Idrus, Syech
Advances in Tourism Studies Vol. 3 No. 2 (2025): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i2.22

Abstract

This study aimed to explore the key determinants shaping tourists' motivation to visit the Lembar Selatan Ecotourism site, with a particular focus on the role of informative content. Through a survey research design involving questionnaire distribution and documentation analysis, we sought to unravel whether informative content exerts a discernible influence on tourists' motivation to choose this ecotourism destination. Employing a simple linear regression analysis, we found that attitudinal factors, such as consumer perceptions and brand attitudes, played a more substantial role in shaping tourists' motivation compared to social predictors. Importantly, the results of our regression analysis demonstrated a significant relationship between informative content and the enhancement of tourists' motivation levels when visiting Ecotourism Lembar Selatan in West Lombok Regency. This underscores the pivotal role of marketing content in driving tourists' motivation
Co-Authors An, Mu De Syech Idrus