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All Journal JAM : Jurnal Aplikasi Manajemen Advances in Tourism Studies
Rohman, Azura Zeyna
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Decision Sciences, Operations Research & Management Social Sciences

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Mediating Taiwan: Tourists’ Perceptions of Destination Image through Social Media Rohman, Azura Zeyna
Advances in Tourism Studies Vol. 2 No. 3 (2024): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v2i3.63

Abstract

This study examines how digital media shapes the construction and perception of Taiwan’s destination image, focusing on the interplay between online representations and tourist meaning-making. In an era where platforms such as Instagram, Facebook, and YouTube serve as primary sources of travel information, destination branding is increasingly mediated through visual storytelling and user-generated content. While Taiwan’s official tourism campaigns highlight themes of cultural heritage, natural beauty, and urban modernity, tourists and influencers contribute parallel narratives that frame the island in diverse and sometimes contested ways. Using a qualitative research design, the study conducted semi-structured interviews with twenty-five domestic and international tourists alongside content analysis of user-generated posts on Instagram and Facebook tagged with major Taiwanese destinations including Taipei 101, Sun Moon Lake, and Taroko Gorge. Thematic analysis revealed three central dynamics: first, digital media amplifies iconic imagery that reinforces a selective but powerful destination identity; second, user-generated content introduces alternative perspectives that highlight everyday life, local culture, and hidden attractions; third, tensions emerge between promotional narratives and travelers’ authentic experiences, reflecting negotiations of identity, place, and expectation. The findings contribute to debates on digital tourism by illustrating how destination image in Taiwan is not merely produced by institutions but co-created through dynamic interactions between official branding, digital platforms, and traveler narratives.
Enhancing Productivity and Retention in Indonesia’s Gig Economy: The Role of Work-Life Balance, Job Satisfaction, Work Engagement, and Technological Support Nurnaningsih; Safrida; Isiswanty; Rohman, Azura Zeyna
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.13

Abstract

The growth of Indonesia’s gig economy has reshaped labor structures, raising urgent questions about how to sustain gig workers’ well-being and productivity. This study examines the impact of trust in the platform, platform fairness, and social support on work-life balance and how work-life balance in turn influences job satisfaction, work engagement, productivity, and employee retention. It also examines the mediating roles of satisfaction and engagement, as well as the moderating effects of technological support and gig work characteristics. Using a quantitative approach, data were collected from 400 gig workers across various platforms, including Gojek, Grab, Shopee, and Freelancer.com, via stratified sampling. A pilot study with 50 workers refined the instrument. Structural equation modeling with SmartPLS 4.0 was employed for analysis, which included confirmatory factor analysis and assessments of reliability, validity, and common method bias. The results show that all three antecedents have a significant impact on work-life balance, which, in turn, improves job satisfaction, engagement, productivity, and retention. Mediators and moderators strengthen these relationships. This study extends the Job Demands-Resources model into the gig economy and offers practical guidance for platform companies to design more supportive and sustainable work environments.
Co-Authors Isiswanty Nurnaningsih Safrida