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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal At-Tamwil: Kajian Ekonomi Syariah
Nifa, Kholishotun
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Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Training Making Videos based on Digital Media Content to Improve Promotion Skills of Tourism Village Managers Nifa, Kholishotun; Sunardi; Setiawan, Abdul Haris
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 5 No. 2 (2023): Jurnal At Tamwil, September 2023
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v5i2.4469

Abstract

Life in this digital era is greatly influenced by technological advances. The sheer volume of technology shows that humans and technology cannot mix. In the 5.0 era, there is the idea that technology will work together with humans to improve the quality of life. One area that will benefit from the community is tourism. To increase tourism promotion, people can discover tourist attractions through digital content. Searching on various digital media, usually called social media, allows people to find tourist attractions through digital content. This conceptual research discusses the use of digital content as a tourism promotion tool. The importance of interesting content used in digital promotions so that the display supports the delivery of training presentation materials. This research uses a qualitative approach. The data source for this research comes from questions in a questionnaire regarding the opinions of tourist village managers in Dander District, Bojonegoro Regency regarding making videos based on digital media content to improve promotional skills. This research aims to find out whether there is an increase in knowledge of learning outcomes obtained from training.
Utilization of Social Media for Digital Marketing Training as a Means of Increasing Knowledge of Wisatame Village Promotion Nifa, Kholishotun; Sunardi, Sunardi; Setiawan, Abdul Haris
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 2 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v6i2.80025

Abstract

After the COVID-19 pandemic, education and training in Indonesia is conducted online. To ensure that the learning experience remains meaningful, various learning media must be used properly. Therefore, the use of social media among the community has increased rap-idly, which allows them to use it as a learning medium. There are three tourism village man-agers involved in this study, namely the chairperson, secretary and treasurer. The purpose of this study was to find out the participants about the utilization of social media before and after using it as a learning or digital marketing training to increase their knowledge about tourism village promotion. This study used a qualitative approach, data were collected through interviews, observations, and literature studies. The results showed that social media is very effective as a source of digital mark eting learning to increase promotional knowledge and this training can equip participants in promoting existing tourist villages.
Co-Authors Abda Abda Aris Setiawan Sunardi Sunardi Sunardi