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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Bakti Bagi Bangsa
Tuzzahrah, Fatimah
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OPTIMALISASI FACEBOOK ADS UNTUK MENINGKATKAN EFEKTIVITAS DIGITAL MARKETING PADA UMKM Nurrohman, Rosyid; Sanistasya, Poppy Alvianolita; Herdianto, Bayu Putra; Tuzzahrah, Fatimah; Masluchah, Lisa Febrianti; Mahmudah, Zahra Aulia
An-Nizam Vol 4 No 2 (2025): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v4i2.11456

Abstract

The main challenge in developing Micro, Small, and Medium Enterprises (MSMEs) in the digital era is low digital literacy and limited use of promotional platforms such as Facebook Ads. This community service activity aims to enhance MSME actors’ capacity to optimize Facebook Ads as an effective and affordable digital marketing tool. The implementation method involves practical training and interactive workshops engaging 10 MSME participants in Samarinda, with direct guidance from university students. Evaluation was conducted using pretest and posttest assessments. The results show that participants’ average understanding scores increased from 8.1 to 14, indicating a 73% improvement, which reflects significant enhancement in digital marketing hard skills. Moreover, participants successfully created business accounts, designed ad campaigns, and interpreted ad performance independently. The program also positively influenced participants’ self-confidence and readiness to promote their products digitally. These findings suggest that targeted digital marketing training can significantly empower MSME actors in the adoption of online promotional strategies, fostering more competitive and digitally savvy business practices.
Analysis of the Effectiveness of Virtual Reality as an Innovative Media in Learning Islamic History in Higher Education: A Literature Review Islam, Firaunal; Tuzzahrah, Fatimah; Tahir, Fitrah Pratiwi; Hastuty, Ade
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10, No 1 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v10i1.9757

Abstract

This study aims to assess the effectiveness of Virtual Reality (VR) as an innovative learning medium in Islamic History courses at universities. The main issue raised is the low level of student interest and understanding due to conventional teaching methods that tend to be abstract. This study uses a qualitative research method with a literature study approach, examining reputable journals and academic books published between 2020 and 2025 that are relevant to the use of VR in education. The results show that VR can improve understanding of historical concepts, motivate students, and encourage active engagement through immersive learning experiences. Previous studies also confirm that VR helps students understand historical contexts more realistically, strengthens historical thinking skills, and improves information retention. Additionally, this technology supports andragogical learning and student-centered approaches. This study demonstrates that VR has great potential as a strategic medium for deepening the learning of Islamic History.
Co-Authors Ade Hastuty Herdianto, Bayu Putra Islam, Firaunal Mahmudah, Zahra Aulia Masluchah, Lisa Febrianti Poppy Alvianolita Sanistasya Rosyid Nurrohman Tahir, Fitrah Pratiwi