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All Journal Aqlam: Journal of Islam and Plurality Hanifiya: Jurnal Studi Agama-Agama
Muhtadi, Asep S.
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Religion Social Sciences

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Identity, Expression and Preferences of Muslim Youth Towards Da`Wah Content: Study on Podcasts at Islamic University of Bandung Aldreka, Ridfiazhi; Muhtadi, Asep S.; Fardiah, Dedeh
Aqlam: Journal of Islam and Plurality Vol 10, No 1 (2025)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/ajip.v10i1.3586

Abstract

Abstract: The rapid development of digital technology has transformed communication and information access, including Islamic propagation (da'wah). This study explores Universitas Islam Bandung (Unisba) students' preferences for digital da'wah content, particularly podcasts, using Berger and Luckmann's Social Construction of Reality theory and the bilisani qaumihi principle. Through qualitative methods, including in-depth interviews and observations targeting students aged 18-24, findings reveal preferences short, engaging, and visually appealing content for entertainment and long-form, educational content for deeper understanding. Platforms like TikTok, Instagram, and YouTube Shorts cater to short-form needs, while YouTube podcasts provide extensive and systematic discussions. Students favor relatable themes such as self-development, mental health, and daily Islamic practices, delivered in a relaxed, humorous, and relatable tone. The study concludes that digital da'wah must integrate entertainment with education to adapt to Generation Z's preferences, ensuring message relevance and effective Islamic value internalization in daily life.Key Words: Digital Da'wah, Student Preferences, Podcast, Social Media, Social ConstructionAbstrak: Perkembangan teknologi digital mengubah cara komunikasi dan akses informasi, termasuk dakwah Islam. Penelitian ini mengkaji preferensi mahasiswa Universitas Islam Bandung (Unisba) terhadap konten dakwah digital, khususnya podcast, dengan menggunakan teori Konstruksi Sosial atas Realitas dari Berger dan Luckmann serta prinsip bilisani qaumihi. Melalui metode kualitatif, termasuk wawancara mendalam dan observasi dengan target mahasiswa berusia 18-24 tahun, hasil penelitian menunjukkan preferensi konten singkat, menarik, dan visual untuk hiburan, serta konten panjang dan edukatif untuk pemahaman mendalam. Platform seperti TikTok, Instagram, dan YouTube Shorts memenuhi kebutuhan konten singkat, sementara podcast di YouTube memenuhi kebutuhan diskusi mendalam dan sistematis. Mahasiswa menyukai tema relevan seperti pengembangan diri, kesehatan mental, dan praktik Islami sehari-hari, dengan gaya penyampaian santai, humoris, dan relatable. Penelitian ini menyimpulkan bahwa dakwah digital harus mengintegrasikan hiburan dan pendidikan untuk beradaptasi dengan preferensi generasi Z, memastikan relevansi pesan, dan memungkinkan internalisasi nilai Islam dalam kehidupan sehari-hari.Kata Kunci: Dakwah Digital, Preferensi Mahasiswa, Podcast, Media Sosial, Konstruksi Sosial
Religious Shifts in Tarogong Kidul: Life in the Social Media Age Sukmawati, Desi; Muhtadi, Asep S.; Wibisono, M. Yusuf
Hanifiya: Jurnal Studi Agama-Agama Vol. 8 No. 2 (2025): Hanifiya: Jurnal Studi Agama-Agama
Publisher : Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/hanifiya.v8i2.48937

Abstract

This research investigates the transformation of religious behavior in the community of Tarogong Kidul, Garut Regency, within the rapidly evolving landscape of social media. Framed through a sociological-anthropological lens and guided by Pierre Bourdieu’s theory of habitus, the study applies a qualitative descriptive method using a case study approach. Data were gathered through in-depth interviews, participatory observations, and document analysis, with triangulation employed to ensure validity. The analysis reveals a significant shift in religious expression—from deeply internalized spiritual practices to symbolic and commodified forms—driven by factors such as technological advancement, urbanization, and socioeconomic change. Social media platforms like WhatsApp, Facebook, and YouTube have emerged as influential arenas for da’wah and religious engagement, yet they also contribute to the fragmentation of traditional religious authority and the marketization of faith. Although public participation in routine religious activities appears to decline, adaptive religious centers like the Grand Mosque of Garut demonstrate increased relevance and engagement. At the same time, the cultural fabric of Sundanese Islam faces challenges from unfiltered global content, often rendering communities passive consumers. However, improvements in education and income empower individuals to reinterpret religious values within modern, urban realities. This study concludes that what occurs in Tarogong Kidul is not a break from tradition, but a dynamic negotiation between inherited religious habitus and new social structures of the digital age. The research offers theoretical insight into the interplay between tradition and modernity, methodological contributions through a robust qualitative design, and practical value for designing inclusive, media-sensitive religious outreach strategies in contemporary urban societies.
Co-Authors Aldreka, Ridfiazhi Dedeh Fardiah Desi Sukmawati, Desi M. Yusuf Wibisono, M. Yusuf