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All Journal JOSAR (Journal of Students Academic Research) Lentera : Journal of Gender and Children Studies
Aini, Hera Nur
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Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Music Communication in Juicy Luicy’s Lyrics: Emotional Voices of Generation Z Aini, Hera Nur; Zainal Abidin; Mudianto, Celvin Dwi Putra
JOSAR (Journal of Students Academic Research) Vol 10 No 2 (2025): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v10i2.4528

Abstract

This study aims to analyze the emotional representation in the lyrics of Juicy Luicy’s popular songs among Generation Z. Employing Roland Barthes’ semiotic framework and Stuart Hall’s theory of representation, this research explores how emotional meanings are constructed through linguistic and symbolic signs in the lyrics and how Generation Z audiences interpret them based on their social context. The study focuses on four songs: “Lantas”, “Tanpa Tergesa”, “Lampu Kuning”, and “Sialan", selected for their digital popularity and emotional resonance on platforms Spotify and YouTube. The findings reveal that the lyrics represent emotions such as dilemma, regret, uncertainty, and loss through simple diction, visual metaphors, and accessible symbols. These songs deliver emotional depth not only on a literal level but also connotatively, forming cultural myths around love and longing. Generation Z decodes these lyrics through the lens of their personal experiences, treating them as a reflective space for articulating emotional identity. Moreover, the lyrics serve as a medium for managing emotional stress and building social connections through shared empathy. Thus, the study affirms that Juicy Luicy’s lyrics function as a form of emotional communication and cultural representation in the lives of Generation Z.
STRATEGI NARASI REIZUKA ARI DAN DAMPAKNYA TERHADAP KONSUMSI REMAJA PEREMPUAN DI TIKTOK Mudianto, Celvin Dwi Putra; Aini, Hera Nur; Achmad, Zainal Abidin
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 5 No 1 (2025): Lentera: Journal of Gender and Children Studies ( June 2025)
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lentera.v5i1.40349

Abstract

In the digital era, TikTok has become an influential social media platform that shapes people's consumption behavior. This study aims to analyze the role of Reizuka Ari as a content creator in creating digital consumption trends through narrative strategies and assertive communication. The researcher used a qualitative approach with a narrative content analysis method on several videos uploaded by Reizuka Ari that review food and beauty products. The analysis results show that Reizuka Ari consistently conveys product information clearly and relatably through a distinctive language style, strong expressions, and attractive visuals. He also utilizes the TikTok affiliate feature and builds active interactions with his followers. The combination of narrative elements, visuals, and an honest and persuasive communication approach successfully creates emotional engagement with the audience and encourages consumptive actions. This study concludes that content creators like Reizuka Ari are information providers and strategic agents who can influence digital consumption patterns through effectively curated content. Keywords: Content Creator, Tiktok, Consumption Trends, Narrative Strategy, Digital Communication.
Co-Authors Mudianto, Celvin Dwi Putra Zainal Abidin Achmad