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All Journal Jurnal Bisnis dan Ekonomi
Aurellie Basuki, Ellen
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Bus Arofah Trans: The Influence of Service Quality on Tourist Satisfaction on Arofah Trans Buses Heykal, Muhammad; Aulia Asshiddiiqi, Marvelichi; Aurellie Basuki, Ellen
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.132

Abstract

Purpose: This study aims to analyze the effect of service quality on tourist satisfaction among users of Arofah Trans Bus services and to identify the service dimensions that contribute most to enhancing satisfaction. Methodology: A quantitative approach with a causal research design was employed. The sample consisted of 36 respondents selected through purposive sampling. The research instrument was an online questionnaire using a five-point Likert scale. Data were analyzed using simple linear regression. Findings: The results indicate that service quality has a positive and significant effect on tourist satisfaction, with a regression coefficient of 1.320 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) of 0.990 shows that 99% of the variation in satisfaction is explained by service quality.
Co-Authors Aulia Asshiddiiqi, Marvelichi Heykal, Muhammad