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All Journal Journal of Information Systems and Informatics Jurnal Informatika & Teknologi Cerdas (JITC)
Maulidia, Syaqilla
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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Impact of UI/UX on Shopee User Acceptance: A TAM Approach Maulidia, Syaqilla; Camila, Naina; Husein, Fadhil; Purnama, Diki Gita
Journal of Information System and Informatics Vol 7 No 3 (2025): September
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i3.1193

Abstract

In the digital era, e-commerce platforms such as Shopee must continually improve their user interface (UI) and user experience (UX) to enhance user acceptance and competitiveness. This study analyzes the impact of UI/UX on user acceptance of the Shopee application using the Technology Acceptance Model (TAM), incorporating four variables: Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Behavioral Intention to Use (BIU), and Actual System Use (ASU). A quantitative approach was applied, collecting data via questionnaire from a purposive sample of 90 active Shopee users in RT 002/07, Pela Mampang. Data were analyzed using SPSS 26, including validity, reliability, and hypothesis testing. The results show that PEOU significantly influences PU, while both PU and PEOU have a strong and significant effect on BIU, with PU demonstrating a slightly stronger influence. BIU also significantly affects ASU. These findings indicate that ease of use and perceived benefits are key drivers of user intention and actual usage behavior. The results provide practical implications for Shopee's design and development teams to prioritize enhancing ease of navigation, feature intuitiveness, and visual clarity to increase user engagement and system usage.
Internet of Things (IoT) sebagai Solusi Ketahanan Pangan di Tengah Bencana Sosial Maulidia, Syaqilla; Camila, Naina
Jurnal Informatika & Teknologi Cerdas Vol 1 No 2 (2025): Jurnal Informatika & Teknologi Cerdas (JITC)
Publisher : Program Studi Teknik Informatika Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/szgd3w16

Abstract

Food security in Indonesia faces various challenges, including climate change, population growth, and potential social disasters such as conflict or unequal food distribution. The utilization of the Internet of Things (IoT) is an alternative solution to support national food security. This paper aims to examine the role of IoT in improving agricultural efficiency to prevent crises and social disasters due to food scarcity. The method used is a literature study from various relevant sources. The results show that IoT can assist in land monitoring, automatic irrigation, weather prediction, and pest and disease detection. This technology increases productivity and makes food distribution more equitable. In conclusion, the implementation of IoT in the agricultural sector has the potential to prevent the impact of social disasters by strengthening food security through a smarter system.
Co-Authors Camila, Naina Diki Gita Purnama, Diki Gita Husein, Fadhil