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All Journal Management and Economics Journal (MEC-J) Applied Information System and Management Soshum: Jurnal Sosial dan Humaniora UBMJ (UPY Business and Management Journal)
Fardhon, Muhammad
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Building Resilience Digital Community Ecosystem by Applications Information System and Brand Experience Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad; Kurniawan, Wahyu
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/caism.v8i2.46678

Abstract

In the face of rapid technological advancements and socio-economic disruptions, digital community ecosystems must develop resilience to ensure sustainability and adaptability. This study investigates how digital applications, information systems, and brand experience contribute to building resilience in Indonesia's land transportation sector. Using a quantitative approach, data were collected from 350 valid responses through online structured questionnaires targeting users of land transportation services, such as buses, trains, and ride-hailing platforms in Jakarta, Bandung, and Surabaya. The sampling was purposive, involving users with prior experience using digital transportation apps. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings indicate that system quality and information quality significantly influence brand experience, which in turn affects user engagement. Furthermore, user engagement plays a crucial role in enhancing the resilience of the digital community ecosystem. The study confirms that brand experience partially mediates the effect of system and information quality on engagement. Implications of the study emphasize the importance for transportation providers to prioritize high-quality, user-centric digital services that foster emotional connection and trust, which are essential to sustaining adaptive and resilient community platforms in the face of urban transportation challenges.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 3 (2025): November 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i3.181-192

Abstract

The rapid urbanisation and population growth occurring in Indonesia have transformed housing patterns, particularly in suburban regions such as Bekasi Regency. As a satellite city near Jakarta, Bekasi presents a unique setting where accessibility, infrastructure expansion, and economic growth converge to shape residential demand. This study explores how Integrated Marketing Communication (IMC) strategies are experienced and interpreted by developers, marketers, and homebuyers in influencing interest toward residential properties. Using a qualitative approach, data were obtained through in-depth interviews and focus group discussions, and were then analysed thematically with NVivo software. Participants described the growing role of artificial intelligence (AI) and big data analytics in everyday marketing practice—particularly in identifying consumer behaviour patterns, refining message personalisation, and improving digital responsiveness. The narratives also revealed that macroeconomic and policy contexts, such as shifting interest rates, government housing incentives, and credit accessibility, deeply affect how consumers perceive value and trust in property brands. The findings highlight that IMC functions as a relational and interpretive process, enabling trust, emotional resonance, and message coherence across platforms. This study offers contextual insights into how marketing communication, technology adoption, and economic forces intertwine in shaping the lived experiences of Indonesia’s suburban property market.
Enhancing Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8061

Abstract

Purpose: The rapid urbanization and population growth in Indonesia have significantly heightened the demand for housing, particularly in suburban regions like Bekasi Regency. As a strategic satellite city near Jakarta, Bekasi has emerged as an attractive location for residential investment due to its accessibility, infrastructural advancements, and economic development. This study investigates the impact of Integrated Marketing Communication (IMC) strategies on consumer interest in residential property purchases within Bekasi Regency. Methodology: Employing a qualitative research design, thematic analysis was conducted using NVivo software on data obtained through in-depth interviews and focus group discussions with marketing experts, developers, and prospective buyers. The research examines how IMC tools—such as advertising, public relations, and digital marketing—convey a cohesive brand message and foster consumer trust. Findings: The findings underscore the importance of consistent and targeted communication in strengthening consumer engagement and purchase intent. Originality: This study presents a relevant and timely contribution to the existing literature on real estate marketing and Integrated Marketing Communication (IMC), particularly within the Indonesian suburban context. By integrating the Theory of Planned Behavior (TPB) and the AIDA model within a qualitative framework, the research offers a nuanced perspective on how consumer behavior is influenced by cohesive marketing strategies in property purchasing decisions.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33553

Abstract

The increasing demand for suburban housing in Indonesia, driven by urban expansion and rising middle-class aspirations, has intensified competition among real estate developers. This study investigates how Integrated Marketing Communication (IMC) strategies influence consumer interest in purchasing residential property in Bekasi Regency, a fast-growing suburban area. Using a qualitative design, data were collected through in-depth interviews and focus group discussions involving marketing professionals, developers, and prospective buyers at PT Refaro Central Propertindo. The analysis integrates the Theory of Planned Behavior (TPB) and the AIDA (Attention, Interest, Desire, Action) model to explore both psychological drivers and communication dynamics. Findings reveal that consistent messaging, immersive digital tools (e.g., virtual tours, AI chatbots), and personalized engagement significantly affect buyer attitudes, social norms, and perceived control ultimately enhancing purchase intention. The application of AIDA further explains how IMC guides consumers through each stage of the decision-making process. This study offers a novel contribution by combining TPB and AIDA in a real estate context, providing deeper insights into consumer behavior and communication strategy effectiveness. Practically, the research recommends hybrid IMC approaches that integrate digital innovation with trust-building offline experiences. These findings are particularly relevant for developers targeting suburban markets in Indonesia and other emerging economies.
Co-Authors Arumdini, Savira Kristanto, Harys Wahyu Kurniawan