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All Journal Applied Information System and Management Soshum: Jurnal Sosial dan Humaniora
Fardhon, Muhammad
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Building Resilience Digital Community Ecosystem by Applications Information System and Brand Experience Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad; Kurniawan, Wahyu
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/caism.v8i2.46678

Abstract

In the face of rapid technological advancements and socio-economic disruptions, digital community ecosystems must develop resilience to ensure sustainability and adaptability. This study investigates how digital applications, information systems, and brand experience contribute to building resilience in Indonesia's land transportation sector. Using a quantitative approach, data were collected from 350 valid responses through online structured questionnaires targeting users of land transportation services, such as buses, trains, and ride-hailing platforms in Jakarta, Bandung, and Surabaya. The sampling was purposive, involving users with prior experience using digital transportation apps. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings indicate that system quality and information quality significantly influence brand experience, which in turn affects user engagement. Furthermore, user engagement plays a crucial role in enhancing the resilience of the digital community ecosystem. The study confirms that brand experience partially mediates the effect of system and information quality on engagement. Implications of the study emphasize the importance for transportation providers to prioritize high-quality, user-centric digital services that foster emotional connection and trust, which are essential to sustaining adaptive and resilient community platforms in the face of urban transportation challenges.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 3 (2025): November 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i3.181-192

Abstract

The rapid urbanisation and population growth occurring in Indonesia have transformed housing patterns, particularly in suburban regions such as Bekasi Regency. As a satellite city near Jakarta, Bekasi presents a unique setting where accessibility, infrastructure expansion, and economic growth converge to shape residential demand. This study explores how Integrated Marketing Communication (IMC) strategies are experienced and interpreted by developers, marketers, and homebuyers in influencing interest toward residential properties. Using a qualitative approach, data were obtained through in-depth interviews and focus group discussions, and were then analysed thematically with NVivo software. Participants described the growing role of artificial intelligence (AI) and big data analytics in everyday marketing practice—particularly in identifying consumer behaviour patterns, refining message personalisation, and improving digital responsiveness. The narratives also revealed that macroeconomic and policy contexts, such as shifting interest rates, government housing incentives, and credit accessibility, deeply affect how consumers perceive value and trust in property brands. The findings highlight that IMC functions as a relational and interpretive process, enabling trust, emotional resonance, and message coherence across platforms. This study offers contextual insights into how marketing communication, technology adoption, and economic forces intertwine in shaping the lived experiences of Indonesia’s suburban property market.
Co-Authors Arumdini, Savira Kristanto, Harys Wahyu Kurniawan