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All Journal Applied Information System and Management Jurnal Pengabdian Masyarakat (ABDIRA) Soshum: Jurnal Sosial dan Humaniora INJECT Interdisciplinary Journal of Communication
Kristanto, Harys
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Optimalisasi Komunikasi dan Visualisasi sebagai Upaya Mendukung Program Transformasi Polri yang PRESISI melalui Kegiatan Sosialisasi Yulianti, Elis; Kristanto, Harys; Reza, Yolandita Angga; Kurniawan, Wahyu; Subiakto, Vania Utamie; Yuda, Mulfi Sandi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.923

Abstract

This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.
Gender Communication Strategies for Women’s Empowerment: Evidence from Community Programs in Indonesia Yulianti, Elis; Kristanto, Harys; Rahayu, Hilda Sri; Reza, Yolandita Angga; Kurniawan, Wahyu
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4985

Abstract

This research examines the importance of gender communication within the Program for Enhancing the Role of Women toward Healthy and Prosperous Families (P2WKSS) in Karangsatu Village, Bekasi. This program is a key effort aimed at empowering women and reducing poverty. Using the Delphi Method, the study involved a group of experts and community members through three repeated rounds to pinpoint, improve, and reach an agreement on the key components of the program. The results show that P2WKSS has effectively changed women's roles from being home caregivers to becoming economic participants, business owners, and decision-makers, which in turn has positively impacted local development. Effective methods of communication—utilizing face-to-face persuasion, casual meetings, and digital tools like WhatsApp—were identified as vital in promoting inclusivity and building trust, even though cultural and language obstacles persist. Symbolic resources such as uniforms, memberships in cooperatives, and stories of success acted as motivating instruments that strengthened women's identities and their ability to work together. Recognizing gender sensitivity, health programs, and collaboration among various stakeholders were found to be essential for the ongoing success of the program. The research results indicate that P2WKSS is not just a project focused on welfare; rather, it is a comprehensive empowerment system. This shows that empowering women, when integrated with communication, governance, and local economic structures, can lead to significant and lasting social change.
Building Resilience Digital Community Ecosystem by Applications Information System and Brand Experience Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad; Kurniawan, Wahyu
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/caism.v8i2.46678

Abstract

In the face of rapid technological advancements and socio-economic disruptions, digital community ecosystems must develop resilience to ensure sustainability and adaptability. This study investigates how digital applications, information systems, and brand experience contribute to building resilience in Indonesia's land transportation sector. Using a quantitative approach, data were collected from 350 valid responses through online structured questionnaires targeting users of land transportation services, such as buses, trains, and ride-hailing platforms in Jakarta, Bandung, and Surabaya. The sampling was purposive, involving users with prior experience using digital transportation apps. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings indicate that system quality and information quality significantly influence brand experience, which in turn affects user engagement. Furthermore, user engagement plays a crucial role in enhancing the resilience of the digital community ecosystem. The study confirms that brand experience partially mediates the effect of system and information quality on engagement. Implications of the study emphasize the importance for transportation providers to prioritize high-quality, user-centric digital services that foster emotional connection and trust, which are essential to sustaining adaptive and resilient community platforms in the face of urban transportation challenges.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
Soshum: Jurnal Sosial dan Humaniora Vol. 15 No. 3 (2025): November 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v15i3.181-192

Abstract

The rapid urbanisation and population growth occurring in Indonesia have transformed housing patterns, particularly in suburban regions such as Bekasi Regency. As a satellite city near Jakarta, Bekasi presents a unique setting where accessibility, infrastructure expansion, and economic growth converge to shape residential demand. This study explores how Integrated Marketing Communication (IMC) strategies are experienced and interpreted by developers, marketers, and homebuyers in influencing interest toward residential properties. Using a qualitative approach, data were obtained through in-depth interviews and focus group discussions, and were then analysed thematically with NVivo software. Participants described the growing role of artificial intelligence (AI) and big data analytics in everyday marketing practice—particularly in identifying consumer behaviour patterns, refining message personalisation, and improving digital responsiveness. The narratives also revealed that macroeconomic and policy contexts, such as shifting interest rates, government housing incentives, and credit accessibility, deeply affect how consumers perceive value and trust in property brands. The findings highlight that IMC functions as a relational and interpretive process, enabling trust, emotional resonance, and message coherence across platforms. This study offers contextual insights into how marketing communication, technology adoption, and economic forces intertwine in shaping the lived experiences of Indonesia’s suburban property market.
Co-Authors Arumdini, Savira Fardhon, Muhammad Mulfi Sandi Yuda Rahayu, Hilda Sri Reza, Yolandita Angga Vania Utamie Subiakto Wahyu Kurniawan Yulianti, Elis