Claim Missing Document
Check
Articles

Found 2 Documents
Search

Optimalisasi Komunikasi dan Visualisasi sebagai Upaya Mendukung Program Transformasi Polri yang PRESISI melalui Kegiatan Sosialisasi Yulianti, Elis; Kristanto, Harys; Reza, Yolandita Angga; Kurniawan, Wahyu; Subiakto, Vania Utamie; Yuda, Mulfi Sandi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.923

Abstract

This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.This community service activity aims to support the Indonesian National Police (Polri) transformation program toward a PRESISI institution (Predictive, Responsibility, and Fair Transparency) through the strengthening of communication strategies and visualization. The program involved 50 members of the Bekasi Police as training participants, focusing on enhancing public communication capacity and the utilization of visual media as an effective tool for delivering messages to the community. The methods applied included participatory training, interactive lectures, and simulations in designing visual messages aligned with the PRESISI principles. The results indicated an improvement in participants’ understanding and skills in managing institutional communication that is educational, informative, and persuasive. Moreover, participants were able to design simple yet communicative visual content to support the dissemination of Polri’s policies and programs to the public. This activity is expected to serve as an initial step in establishing more humanistic and transparent communication patterns between the police and the community, enabling the Bekasi Police to become a model for implementing the PRESISI transformation program.
Boosting Residential Property Sales with Integrated Marketing Communication Strategies Kristanto, Harys; Arumdini, Savira; Fardhon, Muhammad
MEC-J (Management and Economics Journal) Vol 9, No 3 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i3.33553

Abstract

The increasing demand for suburban housing in Indonesia, driven by urban expansion and rising middle-class aspirations, has intensified competition among real estate developers. This study investigates how Integrated Marketing Communication (IMC) strategies influence consumer interest in purchasing residential property in Bekasi Regency, a fast-growing suburban area. Using a qualitative design, data were collected through in-depth interviews and focus group discussions involving marketing professionals, developers, and prospective buyers at PT Refaro Central Propertindo. The analysis integrates the Theory of Planned Behavior (TPB) and the AIDA (Attention, Interest, Desire, Action) model to explore both psychological drivers and communication dynamics. Findings reveal that consistent messaging, immersive digital tools (e.g., virtual tours, AI chatbots), and personalized engagement significantly affect buyer attitudes, social norms, and perceived control ultimately enhancing purchase intention. The application of AIDA further explains how IMC guides consumers through each stage of the decision-making process. This study offers a novel contribution by combining TPB and AIDA in a real estate context, providing deeper insights into consumer behavior and communication strategy effectiveness. Practically, the research recommends hybrid IMC approaches that integrate digital innovation with trust-building offline experiences. These findings are particularly relevant for developers targeting suburban markets in Indonesia and other emerging economies.