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All Journal JAM : Jurnal Aplikasi Manajemen The South East Asian Journal of Management
Maulida, Annisaturrahmah
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Synergizing Halal and Sustainable Tourism Practices: Their Influence on Tourist Satisfaction Maulida, Annisaturrahmah; Munandar, Jono Mintarto; Sumertajaya, I Made; Jasiulewicz, Anna
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.05

Abstract

As a sector anticipated to prosper in the long run, the Indonesian tourism industry should create a sustainable tourism model that takes into account the social, environmental, and economic impacts both now and in the future, while addressing the needs of local communities, the environment, the industry, and visitors. Considering that Indonesia is a country with a majority Muslim population, implementing halal tourism is very important for Muslim tourists in Indonesia. Halal tourism is a concept that focuses on meeting the essential needs of Muslims at tourist destinations, including provisions for worship, purification, and travel in accordance with Sharia law. This study aims to examine the impact of sustainable and halal tourism on tourist satisfaction within the Mandalika Special Economic Zone. This study was conducted among 200 Muslim tourists who visited the Mandalika Special Economic Zone by administering an online questionnaire via Google Forms. The collected data were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling), which revealed that sustainable tourism significantly impacts halal tourism. In turn, halal tourism significantly affects tourists' perceived value, which in turn significantly influences tourist satisfaction. Therefore, to achieve or increase tourist satisfaction, it is necessary to increase sustainable tourism, halal tourism, and tourist perceived value.
Analysis of the Influence of Green Altruism and Green Perceived Value on Purchase Intention for a Green Beauty Brand in Jabodetabek Munandar, Jono Mintarto; Azzahra, Kamilla; Maulida, Annisaturrahmah
The South East Asian Journal of Management Vol. 19, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: To analyse the effect of green altruism and green perceived value on the purchase intention of AVOSKIN skincare products in Jabodetabek. Design/Methodology/Approach: The data used consisted of primary data in the form of questionnaires and secondary data in the form of literature reviews. The number of respondents in this study was 228, using non-probability sampling techniques and purposive sampling methods. The data analysis method used in this study included descriptive analysis to identify consumer characteristics and SEM-PLS analysis through a second-order construct with the embedded two-stage approach. Research Findings: Green perceived value has a significant and positive effect on purchase intention, while green altruism does not have a significant effect. Green attitude can mediate the effect of green altruism and green perceived value on purchase intention. Theoretical Contribution/Originality: This study examines green altruism and green perceived value in driving purchase intention, with AVOSKIN as a case study. The findings provide insights applicable to green beauty brands in Southeast Asia. Managerial Implication in the Southeast Asian Context: Green beauty brands can enhance purchase intention through UGC, IMC, and sustainability programs such as recycling and eco-tourism, fostering loyalty and sustainable behaviour. Research Limitation & Implications: This study is limited to AVOSKIN and Jabodetabek consumers. Future research should cover more brands and regions in Southeast Asia.
Co-Authors Azzahra, Kamilla Faqih Udin dan Jono M. Munandar Meivita Amelia I Made Sumertajaya Jasiulewicz, Anna