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FEASIBILITY STUDY OF MARKETING BERKATUL BLISS AS A LOW-GLYCEMIC FOOD FOR PEOPLE WITH DIABETES Paramita Puspita, Chintya; Soenar Soekopitojo; Ababil Karhoma Wijaya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4103

Abstract

This study aims to analyze the marketing feasibility of Berkatul Bliss, a healthy snack made from rice bran designed for people with diabetes. Amid increasing demand for functional foods, it is essential to develop local products that are both nutritious and competitive in the market. This research employed a descriptive approach using qualitative and quantitative methods through consumer surveys, focus group discussions (FGDs), and analysis of marketing mix strategies (product, price, distribution, promotion). The results show that Berkatul Bliss possesses high appeal in terms of product quality, packaging, and its functional value as a low-glycemic food. Consumer acceptance was notably positive, especially regarding health benefits, informative packaging, and affordable pricing. The marketing strategy based on local ingredients proved effective in enhancing the product's competitiveness. These findings support contributions to the Sustainable Development Goals (SDGs), particularly SDG 2 (food security), SDG 3 (health and well-being), and SDG 8 (economic growth). The study recommends an integrated and educational marketing strategy as a long-term approach to developing local functional food products.
ENHANCING THE SETTLEMENT OF MILD ASSAULT CASES THROUGH PENAL MEDIATION: LAW ENFORCEMENT PRACTICES BY THE WEST LOMBOK RESORT POLICE SIS NANDA KUS ANDRIANTO; NOVITA LISTYANINGRUM; IRPAN SURIADIATA; ABABIL KARHOMA WIJAYA
LOIS: Jurnal Hukum dan Humaniora Vol 1 No 1 (2025)
Publisher : Yayasan Pendidikan Aksara Cendikia

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Abstract

Law enforcement addressing small offenses, particularly minor assaults, is increasingly shifting from traditional judicial systems to restorative justice approaches utilizing prison mediation techniques. This study aims to elucidate the functioning of penal mediation at the West Lombok Resort Police level, the legal frameworks that underpin it, and the challenges encountered throughout its implementation. We employed interviews, field observations, and document analyses to obtain the data. The poll results indicate that criminal mediation relies on the mutual agreement of the victim and the perpetrator, with investigators serving as facilitators and overseers of the procedure. This is supported by the Chief of Police Regulation and the principle that investigators possess the autonomy to make independent decisions, as articulated in the Criminal Procedure Code and the Police Law. Punitive mediation incorporates community members, such as village leaders and Bhabinkamtibmas, to leverage local and societal values in problem resolution.