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All Journal TRJ (Tourism Research Journal)
Prasasti, Galih
Unknown Affiliation
Humanities Environmental Science

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How Travel Influencer and Social Media Influence Tourist Travel Decision to Ubud Rahjasa, Surya Laksana; Prasasti, Galih; Apriliani, Khofifah Malika
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.243

Abstract

Bali is a popular tourist destination, with 522,141 foreign tourists visiting the island directly in August 2023. Ubud, is renowned for its natural beauty, arts and culture, and authentic village life. This sub-district has a total area of 42.38 km2 and is included in the top five most favorite cities in the world according to Travel and Leisure. The rapid development of tourism in Ubud has led to an increase in the number of influencers promoting on social media, giving rise to the 'Travel Envy' phenomenon. The impact of travel influencers in influencing travel decisions is important to study of how important the role of travel influencers is. The researchers aimed to discuss the impact of social media content created by travel influencers on tourists' decision-making and travel behavior. This research used a qualitative research method that conducted interviews with 17 individuals aged 19-35 years, respondents from various regions and countries who had traveled to Ubud. Research shows that tourists tend to rely on social media reviews and recommendations from travel influencers when planning their trip to Ubud. They are more likely to be interested in content related to travel destinations announced by travel influencers they follow. We found that social media and travel influencers can influence people's travel decisions. Keywords: travel influencers, social media, travel decision
Exploring the Role of Accommodation Contracting in Travel Agent Service Delivery Prasasti, Galih; Hadisukarno, Teguh; Rahjasa, Putu Surya Laksana
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.283

Abstract

This study aims to analyze the effectiveness of the accommodation contracting process in supporting travel agent services, with a case study at EXO Travel Indonesia. The research identifies key issues such as delays in contract finalization, mismatches between contract prices and reservation system entries, and limited internal coordination, all of which can impact service quality and operational efficiency. Using a qualitative approach, data were collected through in-depth interviews, direct observation, and documentation over a six-month period involving 25 respondents from internal teams and hotel partners. The data were analyzed through processes of data reduction, presentation, and conclusion drawing with ongoing verification. Findings reveal that while the contracting process is generally effective, it still faces administrative and communication challenges. Nevertheless, the presence of clear, detailed, and flexible contracts contributes positively to service delivery by enhancing client satisfaction and strengthening relationships with accommodation partners. The study also finds that service effectiveness is significantly supported by the clarity of contractual information and the proactive role of the contracting team in ensuring smooth cross-department coordination. These insights emphasize the importance of a streamlined and collaborative contracting process in delivering efficient and high-quality services within the travel industry. Keywords: effectiveness, contract process, accommodation, travel agent
Co-Authors Apriliani, Khofifah Malika Hadisukarno, Teguh Rahjasa, Putu Surya Laksana Rahjasa, Surya Laksana