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Post-Pandemic 'Bleisure' Trend in Indonesia: Literature Review Regarding Lifestyle Changes and Implications for the Tourism Industry and Employment Rahjasa, Putu Surya Laksana
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11345

This article examines the growing trend of Bleisure—blending business and leisure travel—in Indonesia post-pandemic, analysing its impact on work patterns, the tourism industry, and employee well-being. The study highlights how the increased flexibility in work arrangements and the rising need for work-life balance have driven the adoption of Bleisure among professionals. Grounded in Work-Life Balance Theory (Greenhaus & Beutell, 1985), Motivation-Hygiene Theory (Herzberg, 1959), and Organizational Change Theory (Lewin, 1951), the research explores both the benefits and challenges of Bleisure. The findings suggest that while Bleisure enhances job satisfaction and work-life integration, it also poses risks such as burnout and unequal access among employees. Furthermore, the impact on the tourism industry is significant, with changes in travel duration and spending patterns. The study concludes that effective management and supportive policies are essential for maximizing the positive effects of Bleisure on both employees and the tourism sector.

Optimizing Cultural Events for Destination Branding and Community Empowerment in Tenganan Dauh Tukad Swandewi, Ni Kadek; Winatha, Mahendra Adi; Sukariyanto, I Gede Made; Rahjasa, Putu Surya Laksana; Rastitiati, Ni Kade Juli
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 1 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i1.2045

This community service project aims to empower the local community of Tenganan Dauh Tukad by enhancing their capacity to promote cultural tourism through digital platforms. Framed around the theme of Tenganan as The Living Culture Destination, the project was implemented in three phases: documentation, content development, and community training. In the first phase, local youth were involved in capturing high-quality photo and video content during the traditional Perang Pisang event. In the second phase, the materials were edited into Instagram-optimized formats using a custom visual identity that reflects the village’s values—Asli (Authentic), Sakral (Sacred), Teguh Tradisi (Tradition-bound), Edukatif (Educational), and Elegan (Elegant). The third phase focused on training participants in managing Instagram, creating content calendars, and applying preset filters through the Lightroom mobile app. The outcome includes the rebranding of the village’s Instagram account to @tengananexperience and the development of a content strategy based on the pillars: Be Promotional, Be Human, and Be Entertaining. This initiative not only improved the digital skills of the community but also strengthened their cultural pride and established a sustainable model for cultural tourism promotion. Keywords: community service, digital empowerment, cultural tourism, Instagram branding, Tenganan Dauh Tukad, sustainable tourism.

Dampak Pengembangan Pariwisata MICE terhadap Ekonomi, Sosial, dan Budaya Masyarakat Lokal di Kawasan Nusa Dua Bali Rahjasa, Putu Surya Laksana
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3421

This study aims to analyze the impact of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism development on the economic, social, and cultural aspects of local communities in the Nusa Dua area of Bali and its surrounding regions, including Tanjung Benoa and Jimbaran. Using a literature review method and a descriptive qualitative approach, the study gathers secondary data from scholarly articles, institutional reports, and official publications. The findings indicate that MICE tourism significantly contributes to economic growth through increased hotel occupancy, job creation, and the strengthening of supporting sectors such as SMEs and professional services. Socially, MICE activities enhance community skills development but also cause disparities in access and strain local infrastructure. Culturally, while MICE events promote local heritage and serve as a means of cultural diplomacy, they also risk commodifying culture if not accompanied by authentic preservation efforts. The study recommends participatory policies that balance economic growth with the sustainability of the local social and cultural fabric.

Open Trip and Backpacker Tourism Trends in the Digital Era: A Review of the Literature and Implications for Travel Businesses Rahjasa, Putu Surya Laksana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.460

The emergence of digital technology and social media has fundamentally changed the landscape of the tourism industry, particularly in facilitating community-based collective travel practices such as open trips and backpacker tourism. This study aims to map the latest trends, characteristics of tourists, and business implications of this phenomenon through a scoping review approach based on the PRISMA-ScR framework. A total of 30 internationally indexed scientific articles (2020–2024) were systematically analyzed to explore the interaction between digital communities, online travel platforms, and the influence of travel influencers on the behavior of Millennial and Gen Z travelers. and open. On the other hand, the existence of conventional travel agents faces the challenge of disintermediation, but at the same time opens up opportunities for strategic collaboration with online communities and micro-influencers to develop narrative-based and community-based tour packages. The results of the research provide a conceptual contribution to the digital tourism literature and offer practical implications for industry players to adopt hybrid business models that are adaptive, inclusive, and relevant to today's digital tourism dynamics. Advanced research suggestions include an in-depth exploration of community business model design as well as the integration of artificial intelligence in personalized travel planning and recommendations.

Exploring the Role of Accommodation Contracting in Travel Agent Service Delivery Prasasti, Galih; Hadisukarno, Teguh; Rahjasa, Putu Surya Laksana
Jurnal Penelitian Pariwisata Vol 9 No 2 (2025): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i2.283

This study aims to analyze the effectiveness of the accommodation contracting process in supporting travel agent services, with a case study at EXO Travel Indonesia. The research identifies key issues such as delays in contract finalization, mismatches between contract prices and reservation system entries, and limited internal coordination, all of which can impact service quality and operational efficiency. Using a qualitative approach, data were collected through in-depth interviews, direct observation, and documentation over a six-month period involving 25 respondents from internal teams and hotel partners. The data were analyzed through processes of data reduction, presentation, and conclusion drawing with ongoing verification. Findings reveal that while the contracting process is generally effective, it still faces administrative and communication challenges. Nevertheless, the presence of clear, detailed, and flexible contracts contributes positively to service delivery by enhancing client satisfaction and strengthening relationships with accommodation partners. The study also finds that service effectiveness is significantly supported by the clarity of contractual information and the proactive role of the contracting team in ensuring smooth cross-department coordination. These insights emphasize the importance of a streamlined and collaborative contracting process in delivering efficient and high-quality services within the travel industry. Keywords: effectiveness, contract process, accommodation, travel agent

PHENOMENA OF WELLNESS TOURISM: A CASE STUDY OF THE ACTUALITY OF WELLNESS TOURISM PARTICIPANTS IN SAYAN VILLAGE Rahjasa, Putu Surya Laksana; Naur, Laurensius
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1349

This research aims to explore the authentic value of wellness tourism from several points of view, namely from the tourism sector, tourists, stakeholders, and experts. This research describes wellness tourism in terms of the perspective and image of health tourism. This research uses qualitative methods by examining the recent wellness tour phenomenon. The key informants in this research are stakeholders and psychologists. The main informants in this research are domestic and foreign tourists who carry out wellness tourism activities in Ubud, Bali. The results of this research provide positive results from a wellness tour perspective on the image of wellness tours.

Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Rahjasa, Putu Surya Laksana; Aspariyanthi, Ni Luh Putu Pradiayu; Rahadiarta, I Gede Ngurah Primanda S
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.

Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Bei, Theresia Verina Rosari; Suprastayasa, I Gusti Ngurah Agung; Rahjasa, Putu Surya Laksana
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.

Pelatihan Penyusunan Paket Wisata Bagi Masyarakat Sadar Wisata di Desa Sibetan, Kecamatan Bebandem, Kabupaten Karangasem Rahjasa, Putu Surya Laksana; Wijayanti, Ni Putu Evi; Darmiati, Made; Rahadiarta , I Gede Ngurah Primanda S
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1268

The potential of a tourist village that is not well packaged will certainly be difficult to promote as a tourist attraction. Sibetan Village actually has a variety of potential that can be "sold" to tourists, but the lack of community knowledge in identifying and packaging this potential is an obstacle expressed by the people of Sibetan tourist village. Seeing the need to develop the quality of human resources in Sibetan village, it was deemed necessary to carry out training with a focus on preparing tour packages for tourism-aware communities in Sibetan village, Karangasem Regency, which was carried out by the D4 Travel Business Study Program, Bali Tourism Polytechnic as a form of service to the community. The result of the implementation of this training is a change in the understanding of the training participants in recognizing the potential of the Sibetan tourist village and being able to package this potential into an attractive tourist attraction.

Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Bei, Theresia Verina Rosari; Suprastayasa, I Gusti Ngurah Agung; Rahjasa, Putu Surya Laksana
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.

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