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All Journal Jurnal Sosio Ekonomika Bisnis JSE: Jurnal Sharia Economica
Ahmarani, Putri
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Economics, Econometrics & Finance

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Akad Sukuk Mudharabah dan Praktiknya di Indonesia dan Negara Kuwait Fitri, Desi Elisa; Ahmarani, Putri; Hrp, Khairunnisa Aulia; Nst, Mhd Khairul Anhar; Pratama, M. Aldi; Batubara, Maryam
JSE: Jurnal Sharia Economica Vol. 4 No. 4 (2025): Oktober
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jse.v4i4.2262

Abstract

This study aims to examine and compare the practice of implementing mudharabah sukuk contracts in Indonesia and Kuwait as two countries that are actively developing sharia financial instruments. Mudharabah sukuk is an investment instrument based on profit sharing between capital owners (shahibul maal) and business managers (mudharib), which does not contain elements of usury and gharar. The method used in this study is a literature study, by examining various secondary sources such as scientific articles, government regulations, financial institution reports, and other academic publications. The results of the study show that Indonesia has built a fairly mature mudharabah sukuk regulatory system through the active role of the Financial Services Authority (OJK) and the National Sharia Council (DSN-MUI), although it still faces challenges in terms of public education and secondary market development. On the other hand, Kuwait has a more integrated regulatory structure and sharia standards based on international guidelines such as AAOIFI, but is still limited in issuing mudharabah sukuk due to technical and market constraints. This comparison shows that both countries have their own strengths and weaknesses in developing mudharabah sukuk, which can be a cross-country learning in an effort to strengthen the global sharia financial market.
STRATEGI REBRANDING UMKM KERIPIK DESA CELAWAN DALAM MEMPERKUAT PERAN MEDIA DIGITAL UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL: Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital Ratih Silviany; Ahmarani, Putri; Syafriani, Nurul; Idam, Zahratul
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

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Abstract

This study originates from the need of the Keripik Desa Celawan MSME to enhance its competitiveness through strengthened brand identity and more structured utilization of digital media. The digital shift offers broader marketing opportunities; however, many micro-enterprises still struggle to adapt due to limited promotional strategies and insufficient use of available technologies. This study aims to formulate an applicable rebranding strategy and to evaluate the effectiveness of digital media in increasing the visibility of local chip products. A qualitative descriptive approach was employed through field observations and in-depth interviews with the business owner and one employee directly involved in production and marketing. Through thematic analysis, three major findings emerged: first, rebranding significantly improves product perception by refining packaging quality and strengthening visual identity; second, the use of digital media particularly social media platforms and Google Maps location successfully expands product accessibility and consumer reach; third, continuous mentoring enhances the digital literacy of MSME actors, enabling them to sustain independent promotional activities. Overall, this study confirms that integrating rebranding efforts with digital marketing strategies not only elevates product visibility but also strengthens the long-term sustainability of community-based micro enterprises
Co-Authors Batubara, Maryam Fitri, Desi Elisa Hrp, Khairunnisa Aulia Idam, Zahratul Nst, Mhd Khairul Anhar Pratama, M. Aldi Ratih Silviany Syafriani, Nurul