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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Ilmiah Ekonomi dan Manajemen
Ratih Silviany
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Economics, Econometrics & Finance Other

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WAWASAN FILOSOFIS TENTANG DISTRIBUSI KEKAYAAN DALAM PERSPEKTIF FILSAFAT EKONOMI ISLAM Nurul Syafriani; Ratih Silviany; Lira Amelia; Ahmad Wahyudi Zein
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3479

Abstract

This study aims to examine the distribution of wealth in the perspective of Islamic economic philosophy with a focus on the importance of social justice, moral responsibility, and solidarity in the management of economic resources. In Islam, the distribution of wealth is seen not only as an economic process, but also as an implementation of the ethical values of Islamic economics through instruments such as zakat, infaq, and waqf that ensure the distribution of wealth. This study uses a qualitative approach with library research methods to analyze various relevant literature, with three main focuses: epistemology, ontology, and axiology of wealth distribution in Islamic economics. Based on an analysis of 16 journal articles published between 2017-2024, this study concludes that the distribution of wealth in Islamic economics emphasizes the principles of justice, shared welfare, and fair management of resources. The distribution system in Islamic economics aims to reduce socio-economic inequality, by integrating moral, social, and spiritual values, and offering a fairer and more sustainable alternative compared to the capitalist or Marxist economic system.
STRATEGI REBRANDING UMKM KERIPIK DESA CELAWAN DALAM MEMPERKUAT PERAN MEDIA DIGITAL UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL: Strategi Rebranding UMKM Desa Celawan dalam Memperkuat Peran Media Digital Untuk Meningkatkan Daya Saing di Era Digital Ratih Silviany; Ahmarani, Putri; Syafriani, Nurul; Idam, Zahratul
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 28 No 02 (2025): Jurnal Ilmah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

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Abstract

This study originates from the need of the Keripik Desa Celawan MSME to enhance its competitiveness through strengthened brand identity and more structured utilization of digital media. The digital shift offers broader marketing opportunities; however, many micro-enterprises still struggle to adapt due to limited promotional strategies and insufficient use of available technologies. This study aims to formulate an applicable rebranding strategy and to evaluate the effectiveness of digital media in increasing the visibility of local chip products. A qualitative descriptive approach was employed through field observations and in-depth interviews with the business owner and one employee directly involved in production and marketing. Through thematic analysis, three major findings emerged: first, rebranding significantly improves product perception by refining packaging quality and strengthening visual identity; second, the use of digital media particularly social media platforms and Google Maps location successfully expands product accessibility and consumer reach; third, continuous mentoring enhances the digital literacy of MSME actors, enabling them to sustain independent promotional activities. Overall, this study confirms that integrating rebranding efforts with digital marketing strategies not only elevates product visibility but also strengthens the long-term sustainability of community-based micro enterprises
Co-Authors Ahmad Wahyudi Zein Ahmarani, Putri Idam, Zahratul Lira Amelia Nurul Syafriani Syafriani, Nurul