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All Journal Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Trivera Hana
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Languange, Linguistic, Communication & Media

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The Role of Emoji in Politeness Strategies in the Comments of Influencer TikTok Radita Astried Rizkya; Trivera Hana; Reyhan Habib; Rahmadsyah Rangkuti
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.6922

Abstract

Social media has transformed communication patterns, with TikTok emerging as a platform where interactions are highly expressive and multimodal. This study examines the role of emojis as politeness strategies in the comments section of TikTok influencers, focusing on how these visual symbols help maintain harmonious digital communication. Using a qualitative descriptive approach, the researchers analyzed 20 emoji-containing comments from a high-engagement influencer video. The data were interpreted through Brown and Levinson’s (1987) politeness theory, supplemented by the concept of multimodality. The findings indicate that emojis significantly support both positive and negative politeness strategies. Positive politeness was dominant (around 70%), often realized through empathy, humor, and solidarity-building emojis, while negative politeness was achieved through hedging, apologies, and respectful cues. Emojis also frequently softened bald-on-record statements and enabled off-record indirectness. The study concludes that emojis are crucial in enhancing politeness, enriching emotional expression, and fostering a sense of community in TikTok interactions, highlighting their importance in the evolving landscape of digital sociolinguistics.
The Illocutionary Act as a Verbal Weapon : An Analysis of Cyberbullying in Bhad Bhabie’s ‘Ms. Whitman’ Radita Astried Rizkya; Vinjellina Batubara; Sophie Meilatifah; Trivera Hana; Dian Marisha Putri
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 3 (2025): Desember : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i3.7336

Abstract

Here, it is examined how language is employed as a weapon on the internet by means of the illocutionary acts in Bhad Bhabie's 2023 diss track "Ms. Whitman." According to J.L. Austin's and John Searle's Speech Act Theory, the paper categorizes the lyrics of the song into the various kinds of illocutionary acts-assertives, directives, commissives, expressives, and declaratives to determine how word aggression is an instrument of cyberbullying. Through qualitative text analysis, the study reveals expressive and assertive acts most prominent in the lyrics to disseminate defamatory claims, insults, and emotional harm against the object of attack Alabama Barker. Commissive and directive acts, on the other hand, serve to threaten, command, and dominate. The analysis shows how these speech acts collectively construct a model of systematic online verbal attack under the guise of musical performance. The findings show how music culture will tend to normalize aggression, make boundaries between entertainment and harassment opaque, and place audiences' understanding of digital communication ethics. The conclusion synthesizes the recommendation of media education as a means to enable listeners to critically understand the linguistic power of such content.     
Co-Authors PUTRI, DIAN MARISHA Radita Astried Rizkya Rahmadsyah Rangkuti Reyhan Habib Sophie Meilatifah Vinjellina Batubara