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All Journal Journal of Intelligent Decision Support System (IDSS) Jurnal Mandiri IT Jurnal Ekonomi, Teknologi dan Bisnis
Ananda, Pingky Septiana
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Astronomy Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Library & Information Science Mathematics Mechanical Engineering

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Journal : Journal of Intelligent Decision Support System (IDSS)

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Customer segmentation in sales transaction data using k-means clustering algorithm Nugroho, Bangkit Indarmawan; Rafhina, Ana; Ananda, Pingky Septiana; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 2 (2024): June: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i2.236

Abstract

Customer segmentation against sales transaction data using K-Means clustering algorithm. The purpose of this research is to develop and validate a customer segmentation model using an optimized K-Means clustering algorithm to enable more accurate customer grouping based on sales transaction data. The methodology used includes quantitative design combined with experimental techniques, quantitative data analysis, and model validation, where rice sales transaction data from Tegal city traditional market is processed to identify customer segments. The results showed the effectiveness of the optimized K-Means algorithm in grouping customers into three clusters based on purchase characteristics, and C4-SUPER rice proved to be the best-selling among consumers. These insights enable the development of more targeted and personalized marketing strategies, enrich the academic literature on customer data analysis, and move towards the practical application of more effective customer segmentation through the use of advanced analytical technologies
Application of artificial neural network method for early detection of dengue fever Surorejo, Sarif; Ningrum, Isna Lidia; Ananda, Pingky Septiana; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 2 (2024): June: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i2.240

Abstract

Dengue fever is a tropical disease whose diagnosis is often delayed due to limitations of conventional diagnostic methodologies, which have an impact on the effectiveness of medical interventions. This research is designed to develop an Artificial Neural Network (ANN) model aimed at improving accuracy and speed in dengue diagnosis. Through quantitative methods, clinical data from 50 patients during the period 2020-2021 were analyzed using machine learning techniques to train the ANN model, including the process of data normalization and selection of relevant features. The test results of the model showed excellent diagnostic performance with accuracy reaching 87%, precision 92%, and F1-Score 92%, indicating its effective ability to identify positive and negative cases. The conclusion of this study is that the developed ANN model is able to overcome the limitations of conventional diagnostics and shows significant potential in improving medical responses to dengue outbreaks. Further research is recommended to expand the datasets used in order to improve the validation and generalization of the model in the context of broader clinical applications
Co-Authors Bangkit Indarmawan Nugroho Gunawan Gunawan Khusni, Muhammad Wazid Milkhatunisya, Milkhatunisya Ningrum, Isna Lidia Rafhina, Ana Sarif Surorejo