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All Journal Al-Sharf: Jurnal Ekonomi Islam
Natasya, Febrianti
Unknown Affiliation
Economics, Econometrics & Finance

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Marketing Strategy for Hajj Savings Products to Increase the Number of Customers at PT. Bank Muamalat Stabat Branch Putri, Melisa; Sakdiah, Khairani; Natasya, Febrianti; Armadhani, Sintia; Rahmadi, Fajar; Pane, Santia Pebriyanti
Al-Sharf: Jurnal Ekonomi Islam Vol 6, No 3 (2025): publication process
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v6i3.12589

Abstract

This study aims to analyse the marketing strategy of Hajj savings products in increasing the number of customers at PT Bank Muamalat Stabat Branch. The research method used is quantitative with a field research approach that involves data collection through questionnaires to respondents. The results showed that Bank Muamalat implemented various marketing strategies that included aspects of product, price, place, promotion, people, physical evidence, and process. Hajj savings products are offered with the principles of Mudharabah Muthlaqah and Wadiah Yad Dhamanah, providing flexibility for customers in depositing funds.
Co-Authors Armadhani, Sintia Melisa Putri Pane, Santia Pebriyanti Rahmadi, Fajar Sakdiah, Khairani