Marketing Strategy for Hajj Savings Products to Increase the Number of Customers at PT. Bank Muamalat Stabat Branch

Putri, Melisa
Sakdiah, Khairani
Natasya, Febrianti
Armadhani, Sintia
Rahmadi, Fajar
Pane, Santia Pebriyanti

Al-Sharf: Jurnal Ekonomi Islam
Vol 6, No 3 (2025): publication process

This study aims to analyse the marketing strategy of Hajj savings products in increasing the number of customers at PT Bank Muamalat Stabat Branch. The research method used is quantitative with a field research approach that involves data collection through questionnaires to respondents. The results showed that Bank Muamalat implemented various marketing strategies that included aspects of product, price, place, promotion, people, physical evidence, and process. Hajj savings products are offered with the principles of Mudharabah Muthlaqah and Wadiah Yad Dhamanah, providing flexibility for customers in depositing funds.