Ade Suryobuwono, Abdullah
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Strategy of Utilization of Air Side Idle Land at Raja Sisingamangaraja XII Airport Marbun, Ardon; Iqbal Firdaus, Muhammad; Ade Suryobuwono, Abdullah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6452

Abstract

This research is motivated by the existence of empty land in the airside area that is not utilized but still requires routine maintenance so that it requires operational costs. This study aims to analyze strategies that can be carried out to utilize idle airside land at Raja Sisingamangaraja XII Airport. The research method is qualitative. The informants in this study are informants who provide convenience to researchers in conducting analysis and obtaining research results regarding the strategy for utilizing idle airside land. Data collection methods consist of: observation (direct observation), interviews, and Focus Group Discussions, documentation. Interactive data analysis methods are used in research and data from the research results are validated. The results of this study indicate that one strategy that can be applied in utilizing idle airport side land is to be used as a means of generating solar power so that it can reduce operational costs and can also produce electrical energy that can be used by the airport and is environmentally friendly. Based on the results of the study, airport managers can continue to observe and utilize land in the airport area. In addition, it is also hoped that airport managers can supervise and maintain solar power plants that have been selected as one of the strategies for utilizing idle airside land.
The Influence of Service Quality, User Experience and Promotion on Passenger Loyalty Mediated by Reuse Intention of Jaklingko Mikrotrans in Jakarta Gusti Guntara, Muhammad; Fachrial, Peppy; Ade Suryobuwono, Abdullah
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2997

Abstract

This study aims to analyze the effect of service quality, user experience, and promotion on passenger loyalty through reuse intention of Jaklingko Microtrans in East Jakarta. The research object was passengers of Jaklingko Microtrans operating on seven routes with departure and arrival points at Rawamangun Terminal. A quantitative approach was employed using a survey method with questionnaires distributed to 100 randomly selected respondents. Data were analyzed using Partial Least Square with SmartPLS software, supported by Importance Performance Analysis and Customer Satisfaction Index. The results indicate that promotion has a significant effect on reuse intention, while service quality and user experience do not. User experience and reuse intention significantly influence passenger loyalty, whereas service quality and promotion do not directly affect loyalty. Indirectly, promotion influences loyalty through reuse intention. The study concludes that strengthening promotional strategies and improving user experience are key factors in enhancing passenger loyalty toward Jaklingko Microtrans services.
Strategy of Utilization of Air Side Idle Land at Raja Sisingamangaraja XII Airport Marbun, Ardon; Iqbal Firdaus, Muhammad; Ade Suryobuwono, Abdullah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6452

Abstract

This research is motivated by the existence of empty land in the airside area that is not utilized but still requires routine maintenance so that it requires operational costs. This study aims to analyze strategies that can be carried out to utilize idle airside land at Raja Sisingamangaraja XII Airport. The research method is qualitative. The informants in this study are informants who provide convenience to researchers in conducting analysis and obtaining research results regarding the strategy for utilizing idle airside land. Data collection methods consist of: observation (direct observation), interviews, and Focus Group Discussions, documentation. Interactive data analysis methods are used in research and data from the research results are validated. The results of this study indicate that one strategy that can be applied in utilizing idle airport side land is to be used as a means of generating solar power so that it can reduce operational costs and can also produce electrical energy that can be used by the airport and is environmentally friendly. Based on the results of the study, airport managers can continue to observe and utilize land in the airport area. In addition, it is also hoped that airport managers can supervise and maintain solar power plants that have been selected as one of the strategies for utilizing idle airside land.