Ramayani Yusuf2
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PENGARUH HAR GA TERHADAP KEPUTUSAN PEMBELIAAN PADA RESTORAN SHUKAKU DI KOTA GARUT Agil, Agil Erdiansyah; Ramayani Yusuf2; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.558

Abstract

This study aims to determine the partial effect of price on purchasing decisions at Shukaku restaurants in the city of Garut. For the sampling technique using nonprobability sampling, with the type of accidential sampling method. The data collection technique uses a questionnaire with a Likert scale, each of which has been tested and meets the requirements of validity and reliability. The data analysis technique used in this study is simple linear regression. The results of the research on simple linear regression analysis show that the price variable simultaneously has a positive influence on purchasing decisions. This can be proven from the calculated F value of 178.031 with a Sig value of 0.000, meaning that the significance value is less than the probability value (0.000 < 0 ,1) so that it can be concluded that the price has a significant effect on purchasing decisions.
Pengaruh Reward Terhadap Kinerja Karyawan Pada Hasta Mulia Garut Agnia Putri, Wahyuni; Ramayani Yusuf2
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.560

Abstract

This study aims to analyze whether there is an effect of rewards given by the company on employee performance at Hasta Mulia Garut. The research method used is descriptive and in collecting data sources using primary and secondary data sources. Data processing uses validity test, normality test, reliability test, correlation test, simple linear regression test, and coefficient of determination test using SPSS as an analysis tool. Then the data collection technique uses a questionnaire (questionnaire) and (interview) interview. The results of this study indicate that the independent variable, namely reward, has a significant and strong effect on the dependent variable, namely employee performance at Hasta Mulia Garut.