Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Pemasaran
Rohimat Nur Hasan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH HAR GA TERHADAP KEPUTUSAN PEMBELIAAN PADA RESTORAN SHUKAKU DI KOTA GARUT Agil, Agil Erdiansyah; Ramayani Yusuf2; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.558

Abstract

This study aims to determine the partial effect of price on purchasing decisions at Shukaku restaurants in the city of Garut. For the sampling technique using nonprobability sampling, with the type of accidential sampling method. The data collection technique uses a questionnaire with a Likert scale, each of which has been tested and meets the requirements of validity and reliability. The data analysis technique used in this study is simple linear regression. The results of the research on simple linear regression analysis show that the price variable simultaneously has a positive influence on purchasing decisions. This can be proven from the calculated F value of 178.031 with a Sig value of 0.000, meaning that the significance value is less than the probability value (0.000 < 0 ,1) so that it can be concluded that the price has a significant effect on purchasing decisions.
PENGARUH KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TIKTOKSHOP Rival, Rivaldi saputra; Ramayani Yusuf; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.575

Abstract

The research entitled The Effect of Ease of Use on Purchase Decisions on Tiktokshop E-Commerce is the result of quantitative research that aims to answer questions about the effect of various ease of use on purchasing decisions on the Tiktok shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 100 respondents. data collection technique used a questionnaire which was processed using IBM SPSS 26. Data analysis used multiple linear regression. The results of the study show that the ease of use of the site has a partial effect on purchasing decisions in the TikTok Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Oli Sepada Motor Merek Agip di Toko Berkah Jaya Motor Garut) Robby Rahman; Ramayani Yusuf; Rohimat Nur Hasan
Jurnal Manajemen dan Pemasaran Vol. 2 No. 1 (2023): Edisi Agustus 2023
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i1.576

Abstract

The research entitled The Effect of Marketing Mix on Customer Satisfaction in Agip Brand Motorcycle Oil at Berkah Jaya Motor Garut Shop is the result of a quantitative study that aims to answer questions about the effect of various Marketing Mix on Customer Satisfaction at Berkah Jaya Motor Garut Shop. The research methodology used is quantitative research using survey methods. sampling technique using google form with 100 respondents. data collection technique used a questionnaire which was processed using IBM SPSS 26. Data analysis used multiple linear regression. The results showed that the marketing mix had a partial effect on customer satisfaction
Co-Authors Agil, Agil Erdiansyah Ramayani Yusuf2 Rival, Rivaldi saputra Robby Rahman YUSUF, RAMAYANI