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All Journal International Journal of Learning Reformation in Elementary Education Jurnal Manajemen dan Pemasaran
Annisa, Febri
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH STRATEGI PEMASARAN MELALUI TIKTOK TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Annisa, Febri; Mochammad Reza Fadli; Novia Suherman; Ida Farida Adi Prawira
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.798

Abstract

TikTok, with over 1 billion global active users, has become the platform of choice for business marketing, especially in Indonesia with 22.2 million active users. Businesses use TikTok to create engaging content, collaborate with influencers, and run paid advertisements. These marketing strategies aim to enhance brand awareness and foster interactions with consumers. Several studies have showcased TikTok campaigns' success, such as the "BFI Smile Ramadhan" campaign by BFI Finance. TikTok is also utilized to influence purchasing decisions, as demonstrated in a study involving a brand called Bittersweet by Najla. All of this underscores TikTok's crucial role in digital marketing. The research conducted aims to gather evidence through a literature review method based on existing studies regarding the Influence of TikTok Marketing on Consumer Purchase Intent.
Development of UNO-Litera Card Integrated Wordwall for Elementary Paragraph Writing Skills Ilmi, Nur; Annisa, Febri; Krismanto, Wawan
International Journal of Learning Reformation in Elementary Education Vol. 5 No. 01 (2026): Article in Press - International Journal of Learning Reformation in Elementary
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.ijlree.001976

Abstract

Developing paragraph writing skills in elementary students requires innovative, interactive, and technology-integrated learning media. This study aimed to develop an UNO-Litera card integrated with Wordwall to facilitate paragraph writing skills in elementary school. The study employed a Research and Development (R&D) design using the 4D model, involving expert validation and limited field trials with grade 4 students and a classroom teacher. The developed media consists of printed word cards combined with a digital Wordwall unjumble game. The validity test results indicated that the product was very valid, while practicality tests showed that the media was very practical based on teacher and student responses. These findings suggest that the UNO-Litera card integrated with Wordwall is feasible for paragraph writing instruction and offers potential contributions to interactive literacy learning in elementary education.
Co-Authors Ida Farida Adi Prawira Mochammad Reza Fadli Novia Suherman Nur Ilmi Wawan Krismanto