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All Journal Jurnal Pinang Masak Jurnal Manajemen dan Pemasaran
Annisa, Febri
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Economics, Econometrics & Finance Nursing

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PENGARUH STRATEGI PEMASARAN MELALUI TIKTOK TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Annisa, Febri; Mochammad Reza Fadli; Novia Suherman; Ida Farida Adi Prawira
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.798

Abstract

TikTok, with over 1 billion global active users, has become the platform of choice for business marketing, especially in Indonesia with 22.2 million active users. Businesses use TikTok to create engaging content, collaborate with influencers, and run paid advertisements. These marketing strategies aim to enhance brand awareness and foster interactions with consumers. Several studies have showcased TikTok campaigns' success, such as the "BFI Smile Ramadhan" campaign by BFI Finance. TikTok is also utilized to influence purchasing decisions, as demonstrated in a study involving a brand called Bittersweet by Najla. All of this underscores TikTok's crucial role in digital marketing. The research conducted aims to gather evidence through a literature review method based on existing studies regarding the Influence of TikTok Marketing on Consumer Purchase Intent.
Effectiveness of Music Therapy in Reducing Anxiety Among Patients Undergoing Hemodialysis: A Literature Review of Complementary Care Approaches Sari, Putri Irwanti; Annisa, Febri; Jasman, Luthfiah; Farhah, Nawal; Ningsih, Novi Setyo; Putri, Revanya Dwi Herdian; Khoirunisya, Siti
Jurnal Pinang Masak Vol. 5 No. 1 (2026): Jurnal Pinang Masak (JPIMA)
Publisher : Program Studi Keperawatan Fakultas Kedokteran dan Ilmu Kesehatan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpima.v5i1.50117

Abstract

Introduction: Anxiety is a psychological problem that is often experienced by patients with chronic kidney failure who are undergoing hemodialysis. Research shows that nearly half of hemodialysis patients experience abnormal anxiety, and about 25% are in the borderline category. The high prevalence of anxiety is related to the physical and emotional burden during long-term hemodialysis therapy. This condition confirms the need for effective nonpharmacological interventions, one of which is music therapy. Objective: This study aims to collect and analyze scientific evidence related to the effectiveness of music therapy in reducing anxiety in patients with chronic kidney failure undergoing hemodialysis in the context of a palliative approach. Methods: This study uses a literature review method by examining articles published in 2023–2025 obtained through PubMed and Searching Engine, Mesh. The search was conducted using keywords related to music therapy and anxiety in hemodialysis patients. A total of 10 articles met the inclusion criteria and were systematically analyzed to assess the research design, anxiety instruments, type of music, and the results of the intervention. Results: Based on the article analyzed, music therapy was shown to be effective in reducing anxiety in hemodialysis patients. This intervention is effective as a nonpharmacological method because it provides a relaxation effect, is easy to apply, is cost-effective, and can be adjusted to the patient's needs. Conclusion: Music therapy has the effectiveness to be used as an effort to reduce anxiety in patients undergoing hemodialysis.
Co-Authors Farhah, Nawal Ida Farida Adi Prawira Jasman, Luthfiah Khoirunisya, Siti Mochammad Reza Fadli Ningsih, Novi Setyo Novia Suherman Putri Irwanti Sari Putri, Revanya Dwi Herdian