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All Journal Jurnal Manajemen dan Pemasaran
Putry , Andieni
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Economics, Econometrics & Finance

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OPTIMALISASI BELANJA MASYARAKAT MELALUI MEDIA SOSIAL TIKTOK SHOP Luqiana, Zalfa Azahra; Revina, Revina; Wahyudi , Shifa Ashila; Putry , Andieni
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1046

Abstract

The development of information and communication technology (ICT) has significantly transformed consumer behavior patterns, especially in shopping activities. TikTok Shop has become a leading online shopping platform in Indonesia, leveraging advances in the internet and social media. However, research on the factors influencing consumer trust and loyalty on TikTok Shop remains limited. This study aims to develop a model of consumer trust and loyalty specifically for TikTok Shop in Indonesia by identifying factors such as transaction security, product quality, interaction with sellers, and user experience. This research uses a descriptive qualitative approach, with data collected through a Google Form questionnaire from 56 TikTok users. The results show that most respondents are satisfied with their shopping experience on TikTok Shop, primarily due to discounts, affordable prices, and live streaming features. However, there are some shortcomings, such as slow delivery and a lack of free shipping offers. This study provides practical insights for sellers and platform developers to enhance consumer satisfaction and loyalty by improving TikTok Shop's features and services.
Co-Authors luqiana, zalfa azahra Revina, Revina Wahyudi , Shifa Ashila