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All Journal Jurnal Manajemen dan Pemasaran
Shafa Annisa Arie
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Economics, Econometrics & Finance

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Pengaruh Integrated Marketing Communication terhadap Brand Image pada Auliacorp Wirakanda, Gugum Gumilang; Shafa Annisa Arie
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1104

Abstract

This study aims to determine and evaluate Integrated Marketing Communicationsat Auliacorp, to determine and evaluate Brand Image at Auliacorp and to determinethe Influence of Integrated Marketing Communications on Brand Image atAuliacorp. With a descriptive quantitative approach method, the data analysistechnique uses simple linear regression. This study is a population study with asample and population of 30 respondents.The results of this study indicate that Integrated Marketing Communications has apositive and significant effect on Brand Image at Auliacorp by 84.2%
Co-Authors Wirakanda, Gugum Gumilang