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All Journal Jurnal Manajemen Dayasaing REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Manajemen dan Pemasaran
Wirakanda, Gugum Gumilang
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ASSESSING INTRAPRENEURIAL ASPECT IN ORGANIZATION (CASE STUDY PT XYZ IN INDONESIA) Wirakanda, Gugum Gumilang; Pringgabayu, Dematria; Widyana, Suci Fika
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.8086

Abstract

PT XYZ is a company which works in industry of oil and gas. With a lot of competition in the industry, PT XYZ needs to improve their performance especially in their main business line, Oil and Drilling Services Operation and also improve their Human Resources. One way to increase their performance is to know and improve the intrapreneurship in the company.This research is using qualitative approach. The first step conducted in this research was to look for the problem from the object being researched by the author. The data collections consist of primary data from questionnaire. There’ll be two questionnaire distributed. First one is Entrepreneurial Orientation Survey (EOS) to assess the current entrepreneurial condition in the company which distributed to the entire division of the company. The second one is Entrepreneurial Leadership Questionnaire (ELQ) which will asses the leader of the divisions with four types of intrapreneur leaders, Miners, Explorers, Accelerators and Integrators. ELQ was distributed in two key divisions, Division of Drilling and Oilfield Service as PT XYZ’s  core business and Human Resources Division to manage PT XYZ’s employees. This research will analyze the EOS and ELQ’s results and compare the result of both divisions of ELQOn the basis of the results of this research, it can be concluded that PT XYZ has a good entrepreneurial. PT XYZ’s employees also able to accept entrepreneurial environtment within the company. PT XYZ is also perform above average in the market, able to compesate the employees, empower the employees and doing innovation in par with the competitors. PT XYZ’s employees are also have some understanding about entrepreneurial knowledge. The leader in the PT XYZ’s Human Resource Division is Accelerator type while the leader in Division of Drilling and Oilfield Service is Miner type.
Penyelesaian Unequal Area Facility Layout Problem (UA-FLP) dengan Evolutionary Algorithm & Excel Solver (Studi Kasus: CartonPacks Instance) Sanggala, Ekra; Bisma, Muhammad Ardhya; Wirakanda, Gugum Gumilang
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 8 No. 1 (2024): Call for Paper: Volume 8 Nomor 1 Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v8i1.13279

Abstract

Facility Layout Design (FLD) bertujuan menentukan susunan departemen-departemen pada sebuah layout agar tujuan yang diharapkan dapat tercapai. Sebuah pendistribusian antar departemen yang baik dapat meningkatkan effisiensi dan menurunkan biaya sebanyak 20% hingga 50%. Berdasarkan hal tersebut maka FLD merupakan masalah yang sangat penting untuk dipertimbangkan agar dapat mengurangi biaya dan mengurangi penggunaan sumber daya. Dalam FLD terdapat berbagai jenis Facility Layout Problem (FLP). FLP merupakan salah satu bagian dari Operations Research yang fokus pada optimalisasi susunan departemen-departemen pada sebuah fasilitas. FLP termasuk NP-Hard Problem dimana jika diselesaikan dengan menggunakan exact method akan memerlukan waktu yang sangat lama. Salah satu FLP yang paling menarik, karena dapat langsung diaplikasikan pada kasus nyata adalah Unequal Area Facility Layout Problem (UA-FLP). Evolutionary Algorithm (EA) merupakan sebuah metaheuristic yang dapat diaplikasikan pada berbagai permasalahan optimasi, termasuk UA-FLP. Solver merupakan Excel Add-In untuk menyelesaikan permasalahan optimasi. Solver menggunakan tiga algoritma, yaitu LP Simplex, GRG Nonlinear dan EA. Dengan adanya kemampuan EA untuk menyelesaikan UA-FLP dan Solver yang mampu menjalankan EA, maka dapat disimpulkan bahwa penyelesaian UA-FLP dapat dilakukan dengan memanfaatkan Solver. CartonPacks Instance merupakan sebuah UA-FLP Instance yang dibuat berdasarkan kasus nyata pendirian pabrik daur ulang karton. Dengan menggunakan EA & Solver, Total Cost terkecil dari CartonPacks Instance adalah 99,902878069166 Peso.
Pengaruh Online Customer Review di E-Commerce Shopee terhadap Keputusan Pembelian Produk Fashion Dama KAra Azizah, Mutiara Tsani; Wirakanda, Gugum Gumilang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1103

Abstract

This study aims to determine consumer assessment of the brand on Shopee and to determine the influence of online customer reviews on the purchasing decisions of Dama Kara fashion products on Shopee. Using a descriptive method with a quantitative approach, the data analysis technique used is simple linear regression. The sampling technique used is accidental sampling, with 96 respondents. The results of the study show that Online Customer Reviews have a positive and significant effect on the Purchasing Decisions of Dama Kara Fashion products by 83.8%.
Pengaruh Integrated Marketing Communication terhadap Brand Image pada Auliacorp Wirakanda, Gugum Gumilang; Shafa Annisa Arie
Jurnal Manajemen dan Pemasaran Vol. 3 No. 1 (2024): Edisi Agustus 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i1.1104

Abstract

This study aims to determine and evaluate Integrated Marketing Communicationsat Auliacorp, to determine and evaluate Brand Image at Auliacorp and to determinethe Influence of Integrated Marketing Communications on Brand Image atAuliacorp. With a descriptive quantitative approach method, the data analysistechnique uses simple linear regression. This study is a population study with asample and population of 30 respondents.The results of this study indicate that Integrated Marketing Communications has apositive and significant effect on Brand Image at Auliacorp by 84.2%
Co-Authors Azizah, Mutiara Tsani Dematria Pringgabayu Ekra Sanggala Muhammad Ardhya Bisma Shafa Annisa Arie Widyana, Suci Fika