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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK)
Azizah, Siti Shoimatul
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Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Social Sciences Other

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PENGARUH VARIASI MENU, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI COFFEE SHOP Azizah, Siti Shoimatul; Rahma, Siti Habibatur
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 11, No 1 (2025): VOLUME XI NO. 1 OKTOBER 2025
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v11i1.7224

Abstract

Coffe shop  saat ini merupakan tren gaya hidup bagi anak muda, yang mana banyak dari mereka yang pergi ke coffe shop hanya sekedar untuk menikmati suasana, diskusi, ataupun sekedar mengerjakan tugas kuliah atau yang lainnya. Oleh karena itu, kebutuhan kuliner di coffe shop pada saat ini sudah tidak lagi hanya untuk memenuhi kebutuhan biologis saja, hal tersebut dapat dibuktikan dengan banyaknya coffe shop  yang tidak pernah sepi oleh pelanggan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variasi menu, harga, dan kualitas pelayanan terhadap kepuasan konsumen. Penelitian ini merupakan penelitian kuantitatif, populasi dari penelitian ini adalah konsumen yang pernah berkunjung ke magnolia coffe lumajang. Kuesioner digunakan sebagai instrumen dalam penelitian ini. Teknik analisis data menggunakan aplikasi SPSS versi 26, untuk uji instrumen data yaitu dengan uji validitas dan uji reliabilitas, lalu untuk uji asumsi klasik yakni dengan uji multikolinieritas dan uji heteroskedastisitas, dan untuk uji hipotesis yaitu dengan uji t (parsial) dan uji f (simultan). Adapun hasil dari penelitian ini yaitu, secara parsial variasi menu berpengaruh secara signifikan terhadap kepuasan konsumen, variabel harga tidak berpengaruh terhadap kepuasan konsumen, dan variabel kualitas pelayanan berpengaruh terhadap kepuasan konsumen. Sedangkan secara simultan, variabel variasi menu, harga, dan kualitas layanan berpengaruh secara sigifikan terhadap kepuasan konsumen dengan nilai sigifikansi 0.001.Kata Kunci: variasi menu, harga, kualitas pelayanan, kepuasan konsumen.
Pemberdayaan Perempuan: Melalui Ekonomi Kreatif dengan Merajut Azizah, Siti Shoimatul
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i3.6482

Abstract

The women's empowerment program through hand-knitting craft training was chosen because the process is relatively easy, flexible, and affordable. The community service method used a Participatory Action Research (PAR) approach, encouraging active participation from planning to evaluation. The results showed that 20 participants from various women's organizations in Lumajang District successfully mastered basic crochet stitches and produced completed crochet wallets and accessories. The training received positive responses, equipping women with skills to create valuable products for potential entrepreneurship.
Volatilitas Abnormal Saham BEI Pasca-Rebalancing MSCI Azizah, Siti Shoimatul; Inayah, Sholehatul; Nisa, Kholifatan
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik Vol. 3 No. 1 (2026): IDENTIK - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/identik.v3i1.1298

Abstract

The quarterly MSCI index rebalancing triggered massive foreign flows to the IDX (US$247 million per inclusion event) as global ETFs were required to adjust their portfolios. The IDX's low free float (25%) and reliance on foreign flows for 40% of daily transactions created extreme volatility. The trading halt in March 2025 (-5%, post-rebalancing) and the MSCI freeze on January 27, 2026 (JCI -8%, trading halt at 1:43 PM WIB) are evidence of a systemic phenomenon. The objectives of this study are: (1) To measure the impact of MSCI rebalancing on stock volatility; (2) To identify the differences between inclusion and exclusion; (3) To identify the determinants of volatility. The research method used an integrated GARCH(1,1) event study on 40 LQ45/IDX30 stocks from 20 rebalancing events from 2020-2025 (February, May, August, and November). Secondary data was used from Yahoo Finance's daily prices, official MSCI announcements, and IDX foreign flow. Estimation window (-120/-21 days), event window (-10/+20 days), paired t-test, fixed effects panel regression. The MSCI announcement caused stock volatility to increase 46% (from 1.45% to 2.12% daily) due to simultaneous buying/selling by foreign ETFs. Stocks included in the index (such as BREN +244%, BBRI inflow $320 million) were more volatile than stocks excluded (KLBF -5.3% panic selling). GARCH shows the effect persisted for 20+ days—not just 1-2 days. Panel regression evidence shows that volume increased 42% (β=0.58), and the weak rupiah (β=0.33) exacerbated the volatility, while large-cap stocks (BBCA) were more stable (β=-0.24).
Co-Authors Inayah, Sholehatul Nisa, Kholifatan Rahma, Siti Habibatur