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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Airlangga Journal of Innovation Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Conference on Islamic Economic Proceeding of International Conference on Humanity Education and Society
Rahma, Siti Habibatur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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EMPOWERING RURAL COMMUNITIES THROUGH AGRICULTURAL TRANSFORMATION: A CASE STUDY IN BONDOWOSO Rahma, Siti Habibatur; Mondir, Mohamad
International Conference on Humanity Education and Society (ICHES) Vol. 4 No. 1 (2025): The 4rd International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security is an important issue in agriculture-based rural development in Indonesia. This study focuses on the empowerment of the community of Sukosari Kidul Village, Sumberwringin Subdistrict, Bondowoso Regency through a food security program. The study aims to analyze how the program is implemented and what factors determine its success. This research uses a descriptive qualitative method with a literature review approach, data was obtained from journals, books, policy documents, and relevant news articles. The results indicate that the program's success is determined by the synergy between the village government, farmer groups, and community leaders. The activities carried out include the construction of farm access roads and the provision of food storage facilities, supported by funding from the state budget. empowering process was carried out in a participatory manner, from planning to evaluation, which ultimately had a positive impact on community welfare and the sustainability of the agricultural sector. This study emphasizes the importance of a collaborative approach in building food security at the village level.
PENGARUH CELEBRITY ENDORSER DAN LIVE STREAMING TERHADAP MINAT BELI KONSUMEN GEN-Z PADA SKINCARE DI MARKET PLACE SHOPPE Jannah, Wildatul; Rahma, Siti Habibatur
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6346

Abstract

Meningkatnya minat konsumen terhadap produk perawatan kulit, terutama di kalangan Generasi Z, telah mendorong ekspansi industri kecantikan Indonesia yang signifikan. Generasi ini terkenal aktif di media sosial dan mempunyai kesadaran tinggi terhadap penampilan serta nilai-nilai personal. Riset ini bermaksud guna menganalisis dampak celebrity endorser dan live streaming pada minat beli skincare Generasi Z di Marketplace Shopee. Riset ini menggunakan metode kuantitatif. Subjek dalam riset ini adalah Gen Z pengguna skincare. Sampel dipilih menggunakan metode nonprobability sampling yaitu purposive sampling, yang memiliki kriteria tertentu, melibatkan 140 responden dengan kriteria responden pengguna skincare berdomisili Jawa Timur dan merupakan Generasi Z (1995-2012). Data dikumpulkan melalui survei daring dan dianalisis menggunakan perangkat lunak IBM SPSS Statistics 31. Penelitian ini mencakup pengujian seperti pengujian instrumen data, pengujian asumsi klasik, analisis hipotesis, dan pengujian regresi. Hasil riset menyatakan bahwa secara parsial, celebrity endorser dan live berpengaruh signifikan terhadap minat beli skincare Generasi Z di marketplace shopee Jawa Timur. Hasil ini membantu menciptakan taktik pemasaran yang lebih sukses, khususnya pemanfaatan figur publik dalam minat beli konsumen Generasi Z di Marketplace Shopee.
PENGARUH ENDORSER SELEBRITI DAN GAYA HIDUP HALAL TERHADAP MINAT BELI SKINCARE GENERASI Z DI JAWA TIMUR Jannah, Wildatul; Rahma, Siti Habibatur
Airlangga Journal of Innovation Management Vol. 6 No. 3 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i3.77520

Abstract

Indonesia's potential in the halal skincare industry is significant, as evident from its position as the second largest consumer of halal cosmetics and the high enthusiasm of Generation Z towards self-care products. Generation Z's increasing interest in skincare has driven a significant expansion of Indonesia's beauty industry. This generation is known for being active on social media and has a high awareness of appearance and personal values, including a halal lifestyle. This research aims to analyze how celebrity endorsers and the halal lifestyle influence Generation Z's purchase interest in skincare in East Java. The study uses a quantitative approach. The participants are Generation Z skincare users. The sample was chosen through a non-probability purposive sampling method, with specific criteria, involving 110 respondents who reside in East Java and were born between 1995 and 2012. Data was collected via an online survey and analyzed using IBM SPSS Statistics 31. This research includes tests such as instrument validation, classical assumption tests, hypothesis testing, and regression analysis. The results show that, partially, celebrity endorsers and the halal lifestyle significantly affect purchase interest. Together, both factors, celebrity endorser and the halal lifestyle, also significantly influence Generation Z's skincare purchase interest in East Java. This result helps create more successful marketing tactics, particularly the utilisation of public figures and the strengthening of halal product images. Skincare companies are advised to choose celebrity endorsers who are popular and trustworthy and align with halal lifestyle values
PENGARUH VARIASI MENU, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DI COFFEE SHOP Azizah, Siti Shoimatul; Rahma, Siti Habibatur
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 11, No 1 (2025): VOLUME XI NO. 1 OKTOBER 2025
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v11i1.7224

Abstract

Coffe shop  saat ini merupakan tren gaya hidup bagi anak muda, yang mana banyak dari mereka yang pergi ke coffe shop hanya sekedar untuk menikmati suasana, diskusi, ataupun sekedar mengerjakan tugas kuliah atau yang lainnya. Oleh karena itu, kebutuhan kuliner di coffe shop pada saat ini sudah tidak lagi hanya untuk memenuhi kebutuhan biologis saja, hal tersebut dapat dibuktikan dengan banyaknya coffe shop  yang tidak pernah sepi oleh pelanggan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variasi menu, harga, dan kualitas pelayanan terhadap kepuasan konsumen. Penelitian ini merupakan penelitian kuantitatif, populasi dari penelitian ini adalah konsumen yang pernah berkunjung ke magnolia coffe lumajang. Kuesioner digunakan sebagai instrumen dalam penelitian ini. Teknik analisis data menggunakan aplikasi SPSS versi 26, untuk uji instrumen data yaitu dengan uji validitas dan uji reliabilitas, lalu untuk uji asumsi klasik yakni dengan uji multikolinieritas dan uji heteroskedastisitas, dan untuk uji hipotesis yaitu dengan uji t (parsial) dan uji f (simultan). Adapun hasil dari penelitian ini yaitu, secara parsial variasi menu berpengaruh secara signifikan terhadap kepuasan konsumen, variabel harga tidak berpengaruh terhadap kepuasan konsumen, dan variabel kualitas pelayanan berpengaruh terhadap kepuasan konsumen. Sedangkan secara simultan, variabel variasi menu, harga, dan kualitas layanan berpengaruh secara sigifikan terhadap kepuasan konsumen dengan nilai sigifikansi 0.001.Kata Kunci: variasi menu, harga, kualitas pelayanan, kepuasan konsumen.
The Effect of Islamic Marketing Mix, Service Quality and Product Quality on Consumer Loyalty of Microfinance Institution: Does Perceived Value act as mediator? Mondir, Mohamad; Rahma, Siti Habibatur
International Conference on Islamic Economic (ICIE) Vol. 3 No. 1 (2024): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v3i1.313

Abstract

The competition among financial institutions for customers is fierce. Moreover, the majority of people in Indonesia prefer giant financial institutions that are considered more competent and safe in their financial affairs. This makes some microfinance institutions such as BMT NU East Java have to try very hard in getting customers. BMT NU East Java must formulate the right strategy to get new customers and make customers loyal. This research aims to gain a great understanding on how consumer is loyal to microfinance institution and which one from Islamic marketing mix, service quality, product quality and perceived value, became variable that influence consumer loyalty. The research is quantitative research and conduct at BMT NU Jawa Timur. The data is collected from 200 consumer of BMT NU. This study is quantitative research with 200 BMT NU Jawa Timur customer samples. It uses non-probability sampling and the Data collected will be analyzed with the help of SPSS software to get statistical techniques for correlation and regression (validity test, reliability test, classic assumption test, path analysis, t-test, trimming test. The result shows that service quality and product quality were variable which most affect consumer loyalty. Perceived value also can mediate Islamic Marketing mix, service quality, and product quality variables on customer loyalty. In this case, the loyalty of consumer can be created with giving more responsiveness and empathy to consumer. It also can be created with great reliability and performance that exist in the microfinance product. The results of this research can be applied by BMT NU East Java by strengthening services and financial products to gain customer trust. This research can be a reference for other researchers who want to research Islamic microfinance by providing additional variables and different points of view
Co-Authors Azizah, Siti Shoimatul Jannah, Wildatul Mondir, Mohamad