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All Journal JSAI (Journal Scientific and Applied Informatics) Prosiding National Conference for Community Service Project
Cindy Claudia Erica
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Perancangan dan Implementasi Manajemen Konten Sosial Media di PT. Global Aneka Pangan Surya Tjahyadi; Cindy Claudia Erica; Hendi Sama
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.10883

Abstract

Di era digital, kehadiran online menjadi aspek strategis bagi perusahaan. PT Global Aneka Pangan masih menghadapi kendala dalam pengelolaan media sosial akibat keterbatasan SDM dan kurangnya strategi konten. Program PKM ini bertujuan membantu menyusun kalender konten yang terstruktur untuk mendukung promosi dan meningkatkan omzet. Kegiatan dilaksanakan menggunakan metode Multimedia Development Life Cycle (MDLC) yang mencakup enam tahapan berkesinambungan: Concept, Design, Material Collecting, Assembly, Testing, dan Distribution. Luaran akhir dari program yang dijalankan berupa konten promosi digital (poster, video, dan visual lainnya) yang dipublikasikan di Instagram dengan respons positif. Program ini meningkatkan kualitas konten promosi digital untuk memperkuat citra merek dan omzet, sekaligus menjadi wadah bagi mahasiswa mengasah keahlian desain, digital marketing, dan soft skills di lingkungan profesional.
Teknologi Informasi, Media Sosial, dan Transformasi Digital Terhadap Performa Usaha UMKM Laundry di Kota Batam Surya Tjahyadi; Cindy Claudia Erica; Hendi Sama
JSAI (Journal Scientific and Applied Informatics) Vol 9 No 1 (2026): Januari
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v9i1.9545

Abstract

This study examines the effects of information technology, social media, and digital transformation on the business performance of laundry MSMEs in Batam City using a quantitative associative approach. Data were collected from 94 owners or managers of laundry MSMEs through questionnaires and analyzed using IBM SPSS Statistics 25. Classical assumption tests indicated that the data were normally distributed and free from multicollinearity and heteroscedasticity. Simultaneous testing showed that information technology, social media, and digital transformation jointly have a significant effect on business performance (F = 4.588; p = 0.005). However, partial test results revealed that only social media has a positive and significant effect on business performance, while information technology and digital transformation do not show significant effects. These findings suggest that in small-scale service MSMEs, market-oriented digital tools are more effective in improving business performance than complex internal technology adoption.
Co-Authors Hendi Sama Sama, Hendi Tjahyadi, Surya