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All Journal Musyarakah: Journal of Sharia Economics (MJSE) GEMBIRA (Pengabdian Kepada Masyarakat)
Dwinata, Danti
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran Islam dalam Meningkatkan Minat Nasabah pada Produk Pembiayaan Mudharabah di BMT Surya Kencana Jambon Ponorogo Dwinata, Danti; Arifah, Khoirul; Taufiqurrahman, Rizal; Albanjari, Fatkhur Rohman
Musyarakah: Journal of Sharia Economic (MJSE) Vol 5, No 2 (2025): October
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/mjse.v5i2.12179

Abstract

The purpose of this to examine the Islamic-based marketing strategies used by BMT Surya Kencana Jambon in increasing customer interest in Mudharabah financing products. Mudharabah financing is a form of cooperation between investors (shahibul maal) and business actors (mudharib) with a profit-sharing system based on sharia principles. This study employs a descriptive qualitative method with an observational approach, interviews, and documentation. The results of the study indicate that marketing strategies are implemented through two approaches, namely offline (distribution of brochures, personal approaches, and business assistance) and online (use of Facebook and WhatsApp Business applications). Marketing is carried out based on Islamic principles such as shiddiq, amanah, tabligh, and fathanah. Although these strategies have successfully attracted customer interest, BMT still faces several challenges, such as low public understanding of Islamic finance, limited human resources, and intense competition with other financial institutions. Therefore, improving financial literacy, developing human resource quality, and implementing technology are crucial factors to ensure the sustainability of ethical Mudharabah financing marketing based on Islamic values.
PENERAPAN METODE QIRA’ATI DALAM MENINGKATKAN KUALITAS BACAAN AL-QUR’AN ANAK-ANAK TPA DI DESA POKO Dwinata, Danti; Ayuningrum, Tyas; Batutah, Muhammad Ibnu Ronggo; Khoirurrosyidin, Khoirurrosyidin
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 3 No 05 (2025): OKTOBER 2025
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This study aims to describe the application of the Qira'ati method in improving the quality of children's reading of the Qur'an at the Al-Qur'an Education Park (TPA) in Poko Village, Jambon District, Ponorogo Regency. The background of this study is that many children still experience difficulties in pronouncing Hijaiyah letters, applying tajwid rules, and reading fluently and clearly. This study uses a descriptive qualitative approach with children and teachers at the TPA in Poko Village as subjects. Data collection techniques include direct observation of the learning process, interviews, documentation of administration and photos of activities, as well as Qur'an recitation tests before and after the application of the method. The results of the study show that the Qira'ati method successfully improves the children's fluency, accuracy of makhraj, application of tajwid rules, and regularity of rhythm (tartil). Each child can move up a level gradually after mastering the previous stage, so that the learning process becomes structured and motivating, and builds the children's self-confidence. In addition to technical aspects, this method also fosters discipline, motivation, and a spirit of healthy competition among children. The obstacles identified include the limited number of teachers compared to the number of children and differences in children's learning abilities. Overall, the Qira'ati method has proven to be systematic, relevant, and effective in improving the quality of Al-Qur'an recitation and fostering the religious character of children at the Poko Village TPA.
Co-Authors Albanjari, Fatkhur Rohman Arifah, Khoirul Ayuningrum, Tyas Batutah, Muhammad Ibnu Ronggo Khoirurrosyidin, Khoirurrosyidin Taufiqurrahman, Rizal