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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Duha, Lilis Santri
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Humanities Economics, Econometrics & Finance

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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Pusat Atribut Bagugu Law School (BLS) Jakarta Barat Duha, Lilis Santri; Wijaya, Darma; Ilyas, Fadli
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.244

Abstract

This research aims to ainalyze thei influence of price and service quality on customer satisfaction at Bagugu Law School (BLS) Attribute Center, West Jakarta. This research uses a quantitative method with an associative approach. The population in ths study includes all consumers who use legal attribute services at Bagugu Law School (BLS) Attribute Center, with ai sample of 40 respondents selected using random sampling technique. Data collecton techniques include interviews, observations, and questionnaires. Data analysis uses validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that: (1) Price has a positive and significant effect on customer satisfaction with t count 1.765 > t table 1.686; (2) Service quality does not significantly affect customer satisfaction with t count 1.254 < t table 1.686; (3) Simultaneously, price and service quality have a positive and significant effect on customer satisfaction with f count 245.559 > f table 3.245 and significance value 0.000 < 0.05. Thei coefficient of determination value (Adjusted R Square) of 0.926 indicates that 92.6% of customer satisfaction is influenced by price and service quality, while the remaining 7.4% is influenced by other factors outside this research.
Co-Authors Darma Wijaya Fadli Ilyas