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All Journal Indonesian Journal of Economics, Business, Accounting, and Management
Shefyana, Ricka
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Economics, Econometrics & Finance Social Sciences

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What are The Factors that Influence The Investment Intentions of Generation Z in Yogyakarta? Shefyana, Ricka; Kusumawardhani, Ratih; Damanik, Johannes Maysan
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 6 (2025): Volume 3, No. 6, 2025
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i6.144

Abstract

This study analyzes the factors influencing investment intentions among Generation Z in Yogyakarta by applying the Theory of Planned Behavior (TPB). The variables examined include past behavior and subjective norms toward investment intention. A quantitative approach was employed, with data collected through online questionnaires distributed to 149 Generation Z respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that past behavior has a positive and significant effect on investment intention, with a coefficient of 0,480 (p-value 0,001). Similarly, subjective norms also have a positive and significant effect on investment intention, with a coefficient of 0,451 (p-value 0,002). These findings highlight the importance of prior investment experience and social environment in shaping Generation Z’s investment intentions.
Co-Authors Damanik, Johannes Maysan Kusumawardhani, Ratih