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All Journal Journal of Artificial Intelligence and Digital Business
Nasution, Amrin mulia
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Mobile Banking dan Kepuasan Nasabah Terhadap Loyalitas Nasabah pada PT Bank Sumut Sei Sikambing Medan Sumatera Utara Nasution, Amrin mulia; Wulandari, Inmas Tri; Nasution, Nur Aisyah; Sihombing, Tohap Parulian
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2213

Abstract

This study aims to analyze the influence of mobile banking and customer satisfaction on customer loyalty at PT Bank Sumut KCP Sei Sikambing Medan, North Sumatra. The research approach used is quantitative, which will determine the extent of the influence of independent variables on dependent variables. The population in this study consists of all customers using mobile banking at PT Bank Sumut KCP Sei Sikambing, totaling 600 customers in 2024. The sampling technique used in this study is the Solvin formula, resulting in 86 respondents. Data analysis was conducted using SPSS 27 with multiple linear regression analysis to determine the influence of independent variables on dependent variables. The results of the study indicate that Mobile Banking has a positive and significant effect on customer loyalty. This is evident from the significant value (0.000) < 0.05. The Customer Satisfaction variable has a positive and significant effect on customer loyalty. This is evident from the significant value (0.000) < 0.05, simultaneously indicating that the influence of the independent variables Mobile Banking (X1) and Organizational Culture (X2) together is significant on Customer Loyalty.
Pengaruh Fasilitas dan Sosial Media Marketing Terhadap Keputusan Berkunjung Wisata Rumah Ladang Pamah Simelir Desa Telagah Kecamatan Sei Bingai Sitepu, Karda Sitepu; Tarigan, Eka Dewi Setia; Nasution, Amrin mulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6557

Abstract

Tourism is a strategic sector in driving regional economic growth, so destination management needs to consider factors that influence tourist visitation decisions. This study aims to analyze the effect of facilities and social media marketing on tourist visitation decisions at the Rumah Ladang Pamah Simelir tourist attraction in Telagah Village, Sei Bingai District, Langkat Regency. This study uses a quantitative approach with an associative research design. The research sample consisted of 100 respondents selected using accidental sampling. Data collection was conducted through a questionnaire with a Likert scale, while data analysis used validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the help of SPSS. The results showed that facilities had a positive and significant effect on tourist visit decisions at the Rumah Ladang Pamah Simelir tourist attraction in Telagah Village, Sei Bingai District, Langkat Regency. Social media marketing was also proven to have a positive and significant effect on the decision to visit. Simultaneously, facilities and social media marketing had a significant effect on tourists' decision to visit. This study concluded that improving the quality of facilities and effective social media marketing management can encourage an increase in tourists' decision to visit. Therefore, tourism managers are advised to continue to develop facilities and digital marketing strategies in a sustainable manner.
Co-Authors Eka Dewi Setia Tarigan Nasution, Nur Aisyah Sitepu, Karda Sitepu Tohap Parulian Wulandari, Inmas Tri