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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Hayati, Setiyo
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Public Health Social Sciences Other

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Virtual Key Opinion Leaders: How AI-Generated Influencers Transform Communication Strategies Hayati, Setiyo; Setiawati, Isti Budhi; Novrianto, L.M.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2384

Abstract

The rapid integration of artificial intelligence (AI) into communication strategies has catalyzed the emergence of virtual key opinion leaders (KOLs), also known as AI-generated influencers. These entities are reshaping the dynamics of marketing, audience engagement, and brand communication by offering cost efficiency, scalability, and narrative consistency. This study examines the transformative role of virtual KOLs through a qualitative, library-based approach that synthesizes scholarly works, industry reports, and conceptual frameworks. The findings highlight four central dimensions: authenticity and trust, emotional engagement and parasocial relationships, strategic message effectiveness, and the ethical, social, and cultural implications of AI-mediated influence. While AI influencers can simulate authenticity and foster parasocial bonds through anthropomorphism, their artificiality raises questions about credibility, transparency, and ethical responsibility. Data-driven personalization enhances message targeting but introduces privacy concerns and risks of manipulative persuasion. Additionally, the adaptability of virtual KOLs across cultural markets provides opportunities for global engagement, yet also risks cultural appropriation and algorithmic bias. The analysis underscores that trust and authenticity in AI influencers are socially constructed rather than experience-based, requiring careful narrative design and transparent practices. Ultimately, virtual KOLs represent both an opportunity and a challenge: they enhance efficiency and personalization in strategic communication but necessitate robust ethical frameworks to safeguard consumer trust and autonomy. By addressing these complexities, this research contributes to advancing theoretical discourse in communication studies while offering practical insights for marketing professionals navigating the evolving digital ecosystem.
Digitalisasi Eco-Pesantren: Podcastpreneurship sebagai Strategi Pemberdayaan Ekonomi dan Kepemimpinan Santri Pesantren Tahfiz Assyifa Al-Islami Desa Waru Jaya, Bogor Ahmad Maulidizen; Hayati, Setiyo; Nugraha, Risman; Setiawan, Agung; Asis, Alfian Airlangga; As Shofy, Muhammad Ulil Abshor; Azzami, Muhammad Naufal
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5044

Abstract

This Community Service Program (PKM) was conducted at Pesantren Tahfiz Assyifa Al-Islami, Waru Jaya Village, Bogor, aiming to empower students through the digitalization of pesantren economy based on podcastpreneurship. The program was motivated by the limited capacity of students in managing creative economic potential and developing digital leadership within Islamic boarding schools. Through a series of training and mentoring activities, the PKM team introduced the concept of a digital eco-pesantren, integrating Islamic entrepreneurship values, podcast technology, and digital da’wah communication strategies. The activities included podcastpreneurship workshops, creative content production, and the establishment of a mini digital studio as a medium for economic empowerment and leadership development. The results revealed significant improvements in students’ digital communication skills, entrepreneurial motivation, and ability to produce technology-based da’wah content. This program serves as an integrative model linking pesantren education, Islamic economics, and sustainable digital transformation toward Muslim community empowerment.
Pengelolaan Infografis pada Sosialisasi Program Beasiswa Pendidikan Magister Menuju Doktor untuk Sarjana Unggul (PMDSU) melalui Instagram @ristekdikti Hayati, Setiyo
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 1 (2025): Januari : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i1.197

Abstract

Research based on infographic management on social media Instagram @ristekdikti which conveys information on the scholarship program "Masters to Doctoral Education for Excellent Bachelors (PMDSU) Kemenristekdikti Batch 3 2017. As part of the community education program, especially students. Through infographics in this program, it is hoped that it will make it easier to convey information and be able to attract students' interest in participating in the PMDSU Kemenristedikti scholarship program. This research uses an interpretive paradigm with a qualitative approach and descriptive research methods with case studies. Researchers collected complete information through in-depth interviews and observations, then the information was analyzed using the Triangulation analysis technique. This research aims to design and map the management of infographics for the socialization of the PMDSU scholarship program batch 3 in 2017 via Instagram @ristekdikti. The research results show that with proper infographic management in socializing the PMDSU scholarship program via Instagram @ristekdikti, interest in the PMDSU scholarship program can be increased. So it is hoped that through infographics the objectives of the PMDSU Kemenristekdikti program can be achieved.
Digital Communication Strategies for Enhancing Corporate Sustainability: A Strategic Framework for Digital Business Transformation Hayati, Setiyo; Setiawati, Isti Budhi; Novrianto, L.M.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5345

Abstract

Corporate sustainability has become a strategic priority for organizations operating in an increasingly digitalized business environment. Alongside this shift, digital communication has evolved into a critical managerial function that enables corporations to communicate sustainability values, enhance transparency, and engage diverse stakeholders. This study aims to examine how digital communication strategies contribute to enhancing corporate sustainability within the context of digital business transformation. Employing a qualitative research design with a library research approach, this study synthesizes relevant literature from peer-reviewed journals, academic books, and reputable institutional reports related to digital communication, sustainability, ESG, and digital business strategy. The collected data were analyzed thematically to identify key strategic dimensions linking digital communication with sustainable corporate practices. The findings reveal five main pillars of effective digital communication strategies for corporate sustainability: digital transparency and sustainability disclosure, stakeholder engagement through digital platforms, strategic alignment between sustainability and digital business objectives, data-driven and AI-enabled sustainability communication, and corporate reputation building as a source of competitive advantage. These dimensions demonstrate that digital communication functions not merely as a supportive tool, but as a strategic enabler of sustainable value creation. This study contributes to the literature by offering an integrated strategic framework that connects digital communication with corporate sustainability and digital transformation. Practically, the findings provide insights for corporate leaders and communication professionals in designing sustainability-oriented digital communication strategies that support long-term business resilience.
Co-Authors agung setiawan Ahmad Maulidizen As Shofy, Muhammad Ulil Abshor Asis, Alfian Airlangga Azzami, Muhammad Naufal Novrianto, L.M. Nugraha, Risman Setiawati, Isti Budhi