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All Journal TRAVERSE - Journal of Language and Applied Linguistics
Santika , I Dewa Ayu Devi Maharani
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Languange, Linguistic, Communication & Media Social Sciences

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An Analysis of Language Style in Little Buddha Movie Swantara, Made; Suastini, Ni Wayan; Santika , I Dewa Ayu Devi Maharani
Journal of Language and Applied Linguistics Vol. 5 No. 1 (2024): Journal of Language and Applied Linguistics January 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v5i1.136

Abstract

This study focused on the use of language style in the movie "Little Buddha" which shows how language style is used in society. There are two problems to be solved in the study, the types of language styles used on a conversation in the "Little Buddha" movie, and the factor influencing the choice of language style in the "Little Buddha" movie. This study's theoretical framework is based on Joos (1967) states there are five types of language style, namely frozen style, formal style, consultative style, casual style, intimate style, and Holmes (1992) There are four factors in choosing language variation that is participant, setting, topic, and function. The results of this study that there are 25 data of the type of language styles and elaborate factors influencing the choice of language style which is occurred in "Little Buddha" movie and intimate style becomes the most dominant type.
Analysis of visual signs found in vaseline advertisements Listyawati , Desak Ayu Chandra; Santika , I Dewa Ayu Devi Maharani; Suastini, Ni Wayan
Journal of Language and Applied Linguistics Vol. 3 No. 2 (2022): Journal of Language and Applied Linguistics
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v3i2.155

Abstract

In general, the visual signs have meaning to deliver the messages about the product or service that is advertised to society. This study aims to find out the visual signs and analyze the meanings in Vaseline brand advertisements. To collect the data this study used observation methods. The source of the data was taken from www.vaseline.com website in the form of six body lotion products with various variants. In analyzing the data this study used theory from Saussure (1983: 67) to find out the visual signs in the advertisement, the second theory from Barthes (1961-1974) to analyze the meanings, and the last theory from Cerrato (2012) to analyze the color meaning. The results of this study there are several objects such as pictures and color choices that are found in Vaseline advertisements, also each sign has denotative and connotative meanings which are interconnected.
Co-Authors Listyawati , Desak Ayu Chandra NI WAYAN SUASTINI Swantara, Made